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MC Talks
The MemberClicks Blog

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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

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MC Cares: ELI Project

Posted by Callie Walker

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December means a lot of things: Festive parties, holiday lights, tacky sweaters, an ABUNDANCE of food, etc.

But our favorite thing about December is the emphasis on giving - something we care deeply about (especially when it involves the local community).

For the third year in a row, we teamed up with ELI Project, a nonprofit organization dedicated to hosting events in safe environments for families and children with special needs. Every year, ELI Project hosts a sensory-friendly movie event with a special visit from Santa Claus. To make the event even more special, MemberClicks collected sensory-friendly toys for the children to pick out, play with, AND take home.

The looks on those children’s faces were priceless - and honestly, enough to keep us smiling through all of 2018. But don’t take our word for it. Check out this heartwarming recap video from ELI Project’s Santa and a Movie Event!

We hope you ALL had a blessed holiday season and look forward to many great (and memorable) moments in 2018!

Topics: Small Staff Chatter

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