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MC Talks
The MemberClicks Blog

Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well.

That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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Meet the Need: Volunteer Recruitment Tips for Association Pros

Posted by Callie Walker

Volunteer recruitment is a critical aspect of association management, and finding the right volunteers can make all the difference. But how do you go about finding those volunteers? Well, here are a few tips! 

For starters, try posting something on your organization’s website. Let people know that you’re always looking for volunteers and provide them with a link to more information.

Next, try reaching out to your members via email. Again, let them know that you need volunteers and encourage them to take that next step. It’s also not a bad idea to promote volunteer opportunities on your organization’s social media sites. Remember, the more you share your message, the more likely it will be seen.

And speaking of messaging, here are a few other recruitment recommendations:

Be specific

You will always be more successful in recruiting volunteers if you tell people exactly what they’ll be doing. Rather than saying “just give us your free time,” be specific about the job at hand. Think about it: Would you apply for a job that just said “Company XYZ needs employees?” Probably not. The same is true for volunteers.

Describe the desired outcome

Volunteers want to know that they’re contributing to a greater cause. Inspire potential volunteers by letting them know how their role will help with your organization’s overall goal or mission.

Have “different strokes for different folks”

Not all volunteer opportunities will appeal to everyone. Some people may prefer to work outside while others would rather work indoors. Don’t take someone’s “no” as a “never.” Just make sure you’re providing them with a wide variety of opportunities.

Provide more information online

Trust us, people WILL go looking, and if they can’t easily find more information, they’ll ditch the idea of volunteering altogether. Put more information on your organization’s website as well as on your social media pages.

Once you have volunteers, what are you supposed to do next? See for yourself in our brand new Small-Staff Guide to Volunteer Management below!

Volunteer-Guide

Topics: association management, Association Views

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