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The MemberClicks Blog

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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

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MemberClicks Acquires WebLink, an Association Management Software Company

Posted by Callie Walker

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We announced some very exciting news yesterday! As you may have heard, MemberClicks acquired WebLink, an association management software company located in Indianapolis. [Read the full press release here.]

You may have some questions, so we want to provide you with a few answers. Take a look!

Why the acquisition?

As you may know, the MemberClicks software is designed primarily for small-staff associations. WebLink, on the other hand, caters a little bit more towards medium-sized associations and chambers. By combining forces, MemberClicks will be able to better serve the association and chamber communities.

What does this mean for MemberClicks and WebLink? What will the companies look like moving forward?

It’s important to note that neither software will be going away. MemberClicks’ software will still be available, as will WebLink’s software. The only difference is that WebLink’s software will be branded under the MemberClicks name.

So it will be one company (MemberClicks) with three product lines:

  • The MemberClicks solution for small-staff associations
  • The WebLink Connect™ solution for mid-sized associations and chambers
  • ePly as a standalone event registration solution

As someone evaluating association management software, how does this affect me? Are there too many “unknowns” here to start going down that path?

Not at all! While change is a constant, there’s nothing customers or potential customers have to worry about. Like we mentioned, each product line will still exist, but with more resources now on the table, those product lines (and the support associated with each) will only continue to get better.

Customers will NOT have to migrate platforms or give up the people they’re used to working with. We’re here to build a company, not break one down!

We really are SO excited about this change, and we hope you can join us in that excitement. For more information about the acquisition, visit prn.to/2gXRmkp.

Topics: Association Views

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