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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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Membership Renewal Emails: 3 Templates Worth Adopting

Posted by Callie Walker

Membership Renewal Email Templates

You likely send your members all types of email messages: news updates, event promotions, event reminders, etc.

But some of the most important email messages you send your members: renewal notices. You WANT them to renew, and so the reception of those messages matter.

So how can you write renewal reminder emails that your members will respond well to? We’ve put together three email templates (and times to send) that we’ve found typically work well for associations and chambers. Take a look!

90 days before renewal date

Dear [First Name],

First and foremost, we want to thank you for your continued investment with [Organization]. Without your loyalty and support, we would not be able to continuously provide our members with valuable benefits and actively develop our [community or industry]. Put simply, you make what we do possible.

Can you believe that it’s been 9 months since you first joined? Since that time, your membership has enabled us to accomplish so many initiatives:

  1. We were able to...
  2. We held our [event]...
  3. We developed [initiative]...

We hope you’ve been able to personally benefit from your membership with [Organization]. If not, let us fix that right away! Call [representative name] at [phone number], or email [him or her] at [email address] to see how we may better meet your needs.

If, like most of our members, you are satisfied with your membership, consider renewing now at [renewal URL]. Your early renewal will help us plan for next year’s programming. Make sure to let us know if you have any suggestions. We’d love to hear your feedback!

Kind regards,

[Name]

[Title]

15 days before renewal date

Dear [First Name],

Your [Organization] membership expires [date], and we sincerely hope that you will join us for another outstanding year of great programs and professional development.

Good news! There’s still time to renew, and it’s as easy as ever with these options:

  1. Click on this link, [renewal URL], and follow the prompts.
  2. We will have a table set up at the [date(s)] meetings to accept your renewal payment.
  3. Print and complete the attached form, and mail it in with your payment.

More good news! This year we have an extra incentive for you to renew your membership by [date]. If your renewal form and payment are received by [date], you will be entered into a drawing for an [offering]!

[Organization] values you and helps you meet your professional goals in several ways, including…

  • [Benefit highlight]
  • [Benefit highlight]
  • [Benefit highlight]
  • [Benefit highlight]
  • [Benefit highlight]

Please let us know if you have questions or concerns.

Sincerely,

[Name]

[Title]

Expiration day

Dear [First Name],

It’s been a year since we first met you, and we’re looking forward to many more years! Did you know that your [Organization] membership expires today?

Please don’t let your membership lapse! There are better options than paying an additional [dollar amount] to attend monthly events as a guest (guest rate is [dollar amount]) or rejoining at the new member rate of [dollar amount].

The good news is, there’s still time to renew!

  1. Click on this link, [renewal URL], and follow the prompts.
  2. Call us at [phone number] and we’ll renew your membership over the phone with a credit card.

Remember, [Organization] values you and helps you meet your professional goals in several ways, including:

  • [Benefit highlight]
  • [Benefit highlight]
  • [Benefit highlight]
  • [Benefit highlight]
  • [Benefit highlight]

Please let us know if you have questions or concerns. We’re here to serve you!

Best regards,

[Name]

[Title]

Now there are obviously other emails related to renewals you’ll want to send your members. For example, when a member lapses. For templates related to those topics - and other retention best practices - check out our free Membership Retention Kit below!

Membership Retention Kit  Best practices (and communication templates) to get your members to stay Download this guide

Topics: association management, member retention, membership management, Small Staff Chatter

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