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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Millennial Myths vs. Reality

Posted by Callie Walker


Millennials are of great interest to organizations these days – and for good reason. As of early 2015, Millennials surpassed Gen X as the largest share of the American workforce.

But Millennials are a misconstrued bunch, and if organizations really want to engage their Millennial members, it’s important to put some of those modern myths to rest. 

That’s why today, we’re debunking three common Millennial myths and replacing them with a healthy dose of reality. Take a look!

Myth #1: Millennials are lazy. 

Millennials aren’t lazy. In fact, they’re actually quite busy. If you want your Millennial members to get involved in your organization, you must provide them with some flexibility. Don’t just give them one opportunity to volunteer – give them several with varying dates and times. The more you’re willing to work with your Millennial members, the more they’ll be willing to work with you.

Myth #2: Millennials are obsessed with social media.

False. Millennials aren’t obsessed with social media, they’re obsessed with socializing. So if social media isn’t your organization’s forte, don’t panic. Just make sure you’re providing other opportunities for your members to mingle, such as a quarterly pizza night or a summer ice cream social. 

Myth #3: Millennials are impatient. 

Ok, this one’s not entirely false (hey, I’m a Millennial – I can say that), but it is one that can be used to your organization’s advantage. Millennials are always looking for the next best thing and that includes career advancement. Why not help them out by providing a few career-driven opportunities? For example, try hosting a quarterly networking event or forming a panel of well-established professionals.

Want more tips for engaging your Millennial members? We can help! Just download our free Millennial guide below!


Topics: association management, member engagement, Small Staff Chatter

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