We talk about membership websites a lot - how to make them engaging, how to attract people to them, how to get those same people to return, etc.
But while all of those “how-tos” are important, they can sometimes require a bit of work. That’s why today, we’re focusing solely on the homepage. Your homepage is what determines whether or not people explore your site - which boils down to whether or not people join your association and whether or not members engage with you.
Very important, indeed.
So what makes a good homepage? What elements does your association homepage need? We’ve identified five:Continue Reading...