<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1189527557777502&amp;ev=PageView&amp;noscript=1">

MC Talks
The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

Continue Reading...

Association Luncheon Ideas That'll Bring Members Back For Seconds

Feel like your attendee rates have dropped lately with your association’s monthly luncheons? Keeping your members engaged with new and refreshing topics is crucial in having them sign up for regular attendance.

Check out this list of association luncheon topics and subtopics (from our MemberClicks blog!) that will get you brainstorming for your next luncheon!

Continue Reading...

3 Keys to Retaining Young Professional Association Members

It can be tricky to show young professionals the value of their membership when they’re trying to navigate post-graduate life. For some, it may simply be justifying the cost of membership. For others, it could be ensuring that they are getting enough out of your association that will help them in their careers.

Whatever the case may be, we have a few thoughts on how to keep the conversation (and your association) relevant to young professionals:

Continue Reading...

Congratulations to Our “What’s Your Why?” Winner!

In June, we announced a contest called “What’s Your Why?” to talk about your “why” - or, your passion. The reason you stay late, volunteer, and go the extra mile for your organization. In other words, what makes you and your colleagues tick?

Over the course of the month we received nearly 30 submissions from association and chamber professionals from across the country. Thank you for all of your amazing submissions, it was truly a tough decision to choose a winner!

Every single Clicker (MemberClicks employee) was given the opportunity to vote and, after some deliberation, we’re pleased to announce that we have selected a submission to receive a FREE registration (plus flight and hotel expenses) to MC LIVE!, a three-day conference for association and chamber professionals.

Join MemberClicks in congratulating…

Continue Reading...

Gettin' Down in Chi-Town: Your #ASAE18 City Guide

We’re almost exactly a month out from the American Society of Association Executives’ (ASAE) 2018 Annual Meeting, and this year, it’s being held in Chicago!

Now one of our values here at MemberClicks is “work hard, play hard,” and you better believe we’re planning on playing hard in the Windy City!

We encourage you to do the same, and in fact, here are a few things to check out if/when you have a little downtime:

Continue Reading...

Membership Monday: Keeping Members Engaged Throughout a Long-Term Membership

If you’ve been keeping up with our Membership Monday series, you know up to this point we’ve covered attracting young professionals to your association and successfully onboarding new members.

What comes next? Engagement, of course! But not just right-off-the-bat engagement. We’re talking long-term engagement; keeping your members around - and involved - for the long-haul.

How do you make sure your benefits don’t grow stale? Or that your members don’t slowly lose interest in your organization? Here are a few tips for keeping your members engaged throughout a long-term membership:

Continue Reading...

Build Member Personas for Your Association: 8 Questions to Ask

Before you can start marketing directly to your target audience, you have to first understand what your ideal association member looks like. If you’re wondering where to start, we have two words for you: Member personas!

Building member personas (AKA “fake” members established from research) will help you start thinking of new ways to appeal to your potential and existing members. To collect the necessary information for these personas, start with asking the right questions to your existing member base so you can start defining your “typical” member.

Check out these eight questions you should ask your current members to collect the best information for your association’s member personas.

Continue Reading...

3 Details That Can Make or Break Your Association's Event

We’ve all heard it: The devil is in the details, and boy if that isn’t true of event planning. It’s the little things that often have the biggest impact on people, and these three details, in particular, can actually make (or break) your association’s event…

Continue Reading...

Mark Your Calendars! July and August Events & Training

Ohh boy, this summer is really heating up (pun totally intended) with more and more events! Where will we see you in July or August? Check out where we'll be, plus all of the upcoming training opportunities for both MemberClicks and WebLink users:

Continue Reading...

5 Simple Work Perks to Retain Association Staff

We talk a lot about member retention - but what about association staff? Turnover is a burden on any workplace, and even more so on organizations whose resources are already limited. And while you can’t please everyone all the time, there are plenty of little things you can do to show employees that you value their time and effort.

Here are a few simple perks that could go a long way toward association staff loyalty:

Continue Reading...

Membership Monday: New Member Onboarding: The Dos and Don'ts

In the last installment of our series, we taught you how to attract younger members to your association, which is great!

But, what should you do once younger members have joined your association?

Don’t worry, we won’t leave you in the dark to welcome these members to your association all on your own. You need the best advice in order to create the ideal new member onboarding experience for everyone involved.

If members are the lifeblood for associations, then new members are the backbone. They support your membership and bring a breath of fresh air into your association. So, you need to make sure you provide them with a proper onboarding service.

In our second installment of our Membership Monday series, we’re going to focus on the dos and don'ts of any association’s new member onboarding process.

Let’s dive right in and see how you can create success for your new members!

Continue Reading...

Get MC Talks in your inbox!  Click here to subscribe to our blog updates through email. Subscribe!

Learn more today!  For more information, call us at 800.914.2441 or click the button below. Contact Us

Follow Us