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MC Talks
The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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5 Methods to Retain Your One-and-Done Members

Let us guess: Member turnover on your mind? No matter the season, every association professional worries over the loss of a hard earned member. Harder still is catching those members who come into your association for one sole reason and then slip away without even a goodbye.

If you’re looking to catch these folks before they leave, check out these five methods you should try to retain those one-and-done members of your association.

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Refocusing on Member Retention: 7 Best Practices

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices:

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Why a Modern Website is Crucial for Attracting & Engaging Members

Your website is your digital first impression. It’s the first place that anyone goes to find information about your association, and if it’s slow, difficult to navigate, or unappealing to the eye, you’re going to lose your audience’s attention…fast.

Did you know that 47% of Internet users expect your website to load in 2 seconds or less? And if it doesn’t load in 3 seconds, 40% say they will just leave.

More food for thought: According to a Hubspot article, psychology plays a big role in our ability and desire to consume website content. 94% of participants in a study about design and readability indicated that their uneasiness about a website’s design caused them to not trust the information. 94%!!

These stats aren’t meant to be scary – it’s just our reality! And it simply means it’s worth the time and effort it takes to continually refresh your website to be modern and responsive. Think about it:

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7 Email Marketing Trends to Try for Increasing Member Engagement

Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting!

So exciting, in fact, that you may not know where to begin. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. Pick two or three (or more!) and give them a try:

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Could a Young Professionals Microsite Be What Your Association Is Missing?

Engaging the next generation now is a big concern for many associations. Engaging your members in general is tough. But engaging the young professional sector presents a whole new set of challenges. How can you showcase your association’s value - value that can’t be accessed elsewhere, or worse, for free? How can you get your YP members to attend events where many people there are, in fact, twice their age?

Well let me ask you this: How much of your association’s marketing material is designed for young professionals? Not can be used for but is exclusively for? If the answer is “not much,” that may be the missing link.

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4 Tips to Revitalize Your “Black Sheep” Committee

If your association is like most, you have that one committee that just can’t keep the attention of your members and ends up feeling like a struggle to even keep afloat. Feeling lost at what to do?

Take a look at our four tips that will help bring life back into your “black sheep” committee and regain your members interest!

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Making Member Engagement Easy: A Monthly Checklist

When it comes to my work style - and lifestyle - the one thing I can’t live without is the act of making checklists. I have lists for my daily to-dos, what I need from the store, what to pack for an upcoming trip, etc. (And I do mean etc.)

Why my love for checklists? They’re easy to run through. Depending on the type of list, I can often sit down and knock out list item after list item, without getting distracted. (As long as I make it a point to dedicate time to that list.)

Which got me thinking, could checklists be beneficial to your members as well? You likely send them different emails throughout the month asking them to complete various tasks: to register for this, read that, sign up for this, etc. But when your members receive those emails, they may be at work (busy!) and think, “Oh, I’ll get to that later.”

...But later never comes.

That said, what if your “asks” were all in the same place? What if you sent your members a monthly checklist (key: it needs to be short) with ways to engage with your association? You could still send all the standard emails and communications you normally do, but in one email (for example, your monthly newsletter), you could summarize what you’d like members to complete that month.

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Post-Session Survey: Quick Questions to Capture Attendee Feedback

Conferences can feel extremely busy not only for those who are executing it, but for attendees as well. When they’re bouncing in between sessions and trying to grab a quick lunch, your post-session survey is often the last thing on their mind.

That said, attendees do want to share their thoughts! We just have to make it as easy as possible. Making sure that your questions are quick and to the point is key for gathering feedback when the content is fresh in their mind. Take a look at these tips and example questions:

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Mark Your Calendars! May and June Events & Training Opportunities

This is it, guys! Conference season is truly up on us - and we can’t wait to get out there and see you all! Plus, if you’ve been keeping up with our emails, we’ve announced some pretty amazing upcoming training opportunities for both MemberClicks and WebLink users.

Here are all the things you can look forward to with us for the rest of May and June!

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[Guest Post] Best Practices and Examples: KPIs for Membership Organizations

The following blog post was written by Lacy Lyons at TechnologyAdvice.com.

As use of the internet and social media becomes more integrated into the daily lives of consumers, various sectors of the economy are debating the uses and merits of KPIs, or key performance indicators, to evaluate successes and areas of potential growth. The consensus among academic researchers and business people is that KPIs are useful tools, but only when they are combined with the needs of employees and customers. It is important to remember, too, that different workplaces and organizations should tailor their KPIs to fit the demands of their individual environments, rather than deciding on industry standards without taking the conditions in which the company operates into account.

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