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MC Talks
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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Event Mishaps: Lessons from the Oscars’ Best Picture Mistake

Whether or not you watched the Oscars last week, you probably heard about the big (and pretty uncomfortable) Best Picture mistake. To recap, La La Land was first declared the winner, but while the team was onstage accepting the award, it was discovered that Moonlight had actually won.

Awkward. (See below.)

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6 Ways to Supercharge Your Association’s Newsletter

So you have a newsletter and it’s filled with some pretty valuable information, but people aren’t really opening it or engaging with it the way you’d like. What gives?

Well there could be a number of things impacting your newsletter readership, but the good news is there are several things you can do to revamp (ahem, supercharge) it and bring it back to life:

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4 Things Your Members WANT to Hear

You probably spend a lot of time crafting and sending out messages to your organization’s membership. But are those messages even being heard? And if they are, are they resonating with people?

You have a lot to communicate to your members, so to do so effectively, take a look at these four messages your members genuinely want to hear:

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5 Podcasts for Association Pros

You may not be producing a podcast for your association, but you should definitely be listening to some - both for yourself and on behalf of your association. See, podcasts are a great source of inspiration and professional development, and the more you’re able to listen to them/soak up ideas, the more you’ll be able to do for your association.

So what podcasts should you be listening to? Here’s a list to get you started:

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How to Find Sponsors for Your Association’s Event

We all know the importance of event sponsors - they’re the ones who make our events possible, plain and simple.

But finding event sponsors? That’s a whole different story. Where do you even begin? How do you find potential candidates, and more importantly, once you do, how do you encourage them to participate?

We’ve got some tips:

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The One Thing Your Association Needs to Multiply Member Engagement

You have a website, post semi-regularly on social media, host various meetings and events, but you still feel like member engagement is an issue at your association.

What’s missing?

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Engaging Your Association’s Introverts: 3 Tips

You’ve probably heard and read a lot about introverts. You might even BE an introvert. But are you taking enough action to engage your association’s introverts?

If not, it might be time to offer a few new outlets/opportunities. In fact, here are three specific ways to engage your association’s introverts:

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How to Clean Your Association’s Database: 5 Tips

Database management is TOUGH, especially if you’re doing it all manually. Over time, you’re bound to find typos, duplicates, outdated information, and maybe even some false information altogether. That’s why from time to time, it’s good to give your database a little scrubbing.

But with 500+ members, where do you even begin? Here are a few tips:

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3 Things That Scare Your Members (And How Your Association Can Help)

We all have fears and insecurities, but we don’t like to have fears and insecurities. They make us uncomfortable, and worse, vulnerable (but not in the good way Brene Brown often talks about).

That said, this is an area in which your association can really be of help. Take a look at these three things that likely scare your members, and more importantly, how your association can assist:

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Should Your Association Be Active on Instagram?

Instagram has been out for a while now - since 2010 actually. And in that time, it’s grown tremendously. As of December of 2016, the photo sharing network had 600 million monthly users (up from 500 million in just July of 2016).

That’s some pretty significant growth!

That said, should your association be using Instagram? Well, in all honesty, it just depends.

For a more clear-cut answer, consider asking yourself these three questions:

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