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MC Talks
The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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How to Ace Networking at Your Next Industry Event: 3 Techniques

It’s no secret that most people are nervous when it comes to networking. You’re usually walking around a room full of strangers who are only connected through your industry and feeling the pressure to strike up one (or more!) random conversation. Sounds kind of intimidating, right?

While we can’t take all your jitters away, we do have some recommendations to help you make the most out of any upcoming networking event with less stress. Take a look at these three techniques you should try to feel your best when it comes to networking.

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Fresh Formats for Your Association’s Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

Continue Reading...

10 Items You’ll Need to Build a Valuable Event App for Attendees

So you’ve done your research and decided that a conference app would be a beneficial addition to your events. Now that you’ve settled on a platform, it’s time to start populating the app with information!

It can seem overwhelming, but the good news is that you likely have all of this information already. It’s just a matter of getting it all in one place for a quick and easy app development process! Here’s a list of things to gather when you’re ready to start building out your conference app:

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Why You Need to Build a Digital Relationship with Your Members

You know by now that your website, emails, social media pages, and other online channels are vital to communicating with members (and prospects) these days. And thanks to tools like your database and Google Analytics, you can create a history by capturing most of those interactions and the way members respond to them on an individual level.

Why would you want to do that? Over time, building a digital relationship will help you acquire, engage, and retain more members. You’ll be able to understand the best ways to communicate with them online, and use that to your advantage during in person interactions!

Here are a few reasons why (if you haven’t already) it’s time to start building that digital relationship with each member:

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A Lesson in Staying Relevant from America’s Independent Bookstores

Technology is constantly changing how we live our lives. We can order products online and expect them on our doorstep no more than two days later. We can purchase and pick up groceries without ever having to go in a store. We can order a rideshare service and visibly see how far away the vehicle is from our location.

Pretty remarkable stuff.

But the less glamorous side of that is the impact it can have on existing products and services. Companies must make changes in order to remain relevant in evolving times. And if they don’t, well...just look at the cab companies.

But here’s an interesting case study: Between 1995 and 2000, the number of independent bookstores in America, unsurprisingly, plummeted. The culprit? Amazon, eReaders, and superstores, such as Barnes & Noble. But then in 2005 (and beyond), independent bookstores started to make a comeback.

Why? How? (I mean, Amazon is some pretty stiff competition.) And when the prices at independent bookstores are often higher than those of online retailers, why would people still opt to go the more expensive route?

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9 Questions to Ask Any Vendor at Your Next Trade Show

No matter who you are, walking on the trade show floor can sometimes be an overwhelming experience. You’ve got vendors known and unknown looking to catch your eye as well as countless other attendees all walking and interacting in one dedicated space.

If this visual is making you nervous, don’t fret! We’ve come up with nine questions you can ask almost any vendor at your next trade show to see if their product would be a good fit for your association! Check them out below!

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5 Things You NEED to Ask Your Event Speakers For

Speakers are a BIG part of your association’s event. They play into why people register and what attendees will ultimately take back home with them. (A pretty big responsibility.)

That said, you want to leverage your speakers to the best of your ability (to attract members and drive registration rates). To do that, it’s important to ask your speakers for a few key marketing materials. Particularly…

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Meet the Training and Customer Success Teams!

Never fear, Training and Customer Success are here! These teams are constantly working to make sure that you are all getting the absolute most out of your system, based on your unique needs.

Whether you need a database consultation, would like to take advantage of one of our professional services, are interested in hands-on training opportunities, or would simply like to talk to someone who’s been in your shoes (because half of this team has worked in an association or chamber) - these are the Clickers you’re looking for!

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Member Exit Surveys: 8 Meaningful Takeaways

Negative feedback isn’t anyone’s favorite thing, but it’s a necessary evil to go through in order to grow. Same goes for our organizations! After all, if something is causing member satisfaction to go down, wouldn’t you want to know?

When a member decides to leave your organization, ask for their help just one last time, and have them complete an Association Exit Survey. Here are some questions to consider asking, and the takeaways you can learn from their answers:

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Encouraging Hesitant Staff Members to Adopt New Technology: 4 Tips

You may be at the point where you KNOW you need new software in place, and maybe your staff and board are even in agreement. But admitting you need something versus actually using it are two very different things.

See, association professionals often find themselves in the following situation: They purchase a technology system (an association management system, for example), get up and running on it, but then...no other staff members seem to actually utilize it. They stick with their old ways. (Talk about discouraging.)

To get hesitant staff members to actually utilize new technology, consider the following tips:

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