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The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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3 Steps to Implement a Member Appreciation Day for Your Industry

Who doesn’t love another reason to celebrate! If you’re looking for another fun way to engage with your organization’s members, have you considered publicly recognizing a day all about your industry? Most industries already have a specific calendar day dedicated to their craft, so your first step is already covered!

But wait, how do you actually celebrate this day with your members (remotely!) all over the world? And how will this help you with membership awareness, engagement, and retention? Don’t worry! Check out these three steps you should take to start implementing an appreciation day that your members won’t forget!

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Why Your Organization NEEDS a LinkedIn Company Page

With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from.

You may have a personal page in place, but do you have a company page as well - for your association or chamber? If not, we highly recommend creating one! Here’s why (and how to actually do so):

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5 Things to Consider When Creating a Member Referral Program

Referrals are honestly the best way to recruit new members: For one thing, it means the members that are talking you up are loyal and engaged. On the flip side, the new members being referred are likely to come into membership excited and ready to engage, too.

Creating a strategic referral program really boils down to the good ol’ five W’s:

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5 Budget-Savers to Look for in a Membership Management System

While having a membership management system means another line item on your budget, it can often pay for itself. After all, these systems are designed to specifically make association and chamber life easier.

There are a few areas in which a membership management system can both grow revenue and help you save. Here are some things to look for when you’re searching for that perfect system for your organization:

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Creating an Attendee Journey Map for Your Association’s Event: The Why (And How)

Events are likely one of your association’s primary benefits. They’re key for engaging members and providing them with value (the value they’re going to assess when renewal season rolls around).

That said, how are your events currently performing? What’s attendance like? What’s engagement like? What kind of feedback are you getting post-event?

Chances are, there’s room for a little improvement. To take your events up a notch - and really provide your members with a valuable, memorable experience - consider putting together an attendee journey map. The map should highlight what your attendees experience at every stage of the event planning process: before, during, and after your event.

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5 Tips to Boost Your Association's Online Fundraising Efforts 

With so much already on your to-do list, it can be a little overwhelming to start brainstorming new ways to increase your donation total from the previous year. There are a lot of factors to take into consideration.

How do you want to target your members AND their industry friends? What about targeting those folks outside of your industry? Or reaching out to business partners in your industry? How do you make your fundraising efforts seem sincere?

While all of these questions will help you determine how to direct your message, it still doesn’t show you how to actually implement these best practices. Take a look at five tips to help you simply boost your association’s online fundraising efforts.

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Preparing for GDPR at Your Association

If you’re in the association space, it’s hard to go a week without hearing the term “GDPR” thrown around. That’s because the enforcement date is quickly approaching: May 25.

Now we don’t want to add more stress to your plate, but if this is a topic and regulation your association has been grappling with, allow us to help. Here’s what you need to know about the European Union’s General Data Protection Regulation:

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Universal Membership Software Tips: Executing Events with Ease

Association and chamber events are an important piece to the member engagement puzzle. That being said, there is always a LOT to manage. That’s why we built your membership management software (whether that’s MemberClicks or WebLink) with the features to make managing events - large or small - a whole lot easier!

No matter which of our products you use, these tips can surely help you out:

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Using Member Feedback Before, During, and After Your Event

Getting your members opinions will always be paramount to executing a successful event. But that feedback shouldn’t come into play only after the event is over! The real secret to using member feedback to its fullest is to be constantly talking to them about what they want to see - before, during, and after the event.

Here are a few ways to gather and use member feedback that will grow event attendance and engagement, year after year!

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One Size Does Not Fit All: The Value of Membership Levels

We live in a highly personalized, customizable world. Your members (and prospects) are used to paying for the products and services they want, while cutting out those they don’t.

Take TV for example. Recent studies have shown that the average American household receives about 189 channels, but watches only about 17. That’s a lot of channels to be paying for that you don’t actually watch.

The result? Many households have cut cable and opted for Netflix or Hulu (or some other video streaming service). They don’t want to pay for services they don’t use.

...and your members and prospects are the same way. Enter membership levels. By offering a variety of membership levels at your association or chamber, you’re giving people the opportunity to customize their membership (thus boosting the chances they’ll stay with your organization).

So how exactly do you create these membership levels, especially if you’re starting from scratch? Here are a few tips:

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