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MC Talks
The MemberClicks Blog

Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Association Professionals: Are Your Educational Sessions “Diverse” Enough?

Education is likely one of your association’s biggest offerings. And it’s likely at the heart of your annual meeting or conference. (People attend to network and learn.)

But here’s a question: Are your educational sessions diverse enough for attendees? And we don’t necessarily mean in terms of content, but rather, in terms of format.

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American Associations Day 2017

It’s no secret that we love associations, which is why we’re THRILLED there’s a day (two, in fact!) to celebrate them. That’s right, we’re talking about American Associations Day!

To celebrate the occasion, we thought it’d be fun to put together an infographic showcasing just how big of an impact associations have on all of us. Check it out!

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From #Ideas17: How to Simplify Your Association’s Messaging

Messaging is something that all companies and organizations have to do, but something that only a small percentage do well. Many organizations disseminate complicated messages - or conflicting messages. This is particularly common for organizations that have multiple divisions (national and state divisions, for example).

But messaging is how you recruit people (and engage and retain them), so your messaging platform (the basis of your organization’s communications) needs to be straightforward and meaningful.

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Overcoming the Challenges Associated with “Small Staff” Innovation

If you’re a small-staff association professional, you probably understand the challenges associated with innovation. There’s the issue of coming up with ideas, sure, but then there’s also the issue of having too many ideas and not enough resources (people, time, money, etc.) to execute them properly.

Can you relate? If so, we have some good news. At the American Society of Association Executives’ (ASAE) Great Ideas Conference in Orlando last week, William Mallon, Senior Director of Strategy and Innovation at the Association of American Medical Colleges, explained how to vet projects and ideas so that you and your staff aren’t left feeling completely overwhelmed.

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6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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How to Plan a Virtual Conference at Your Association: 5 Steps

We recently wrote a blog post about the benefits of hosting a virtual conference at your association. But let’s say you do decide to host one. What happens next? How do you actually plan and execute an online event?

We’ve taken the process and broken it down into five specific steps:

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Does Your Association REALLY Need an Online Social Community?

The topic of online social communities typically spurs a lot of discussion. First, people often wonder how they’re different than traditional social media sites. But once that’s cleared up, the big question is “Does my association really need one?”

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Event Mishaps: Lessons from the Oscars’ Best Picture Mistake

Whether or not you watched the Oscars last week, you probably heard about the big (and pretty uncomfortable) Best Picture mistake. To recap, La La Land was first declared the winner, but while the team was onstage accepting the award, it was discovered that Moonlight had actually won.

Awkward. (See below.)

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6 Ways to Supercharge Your Association’s Newsletter

So you have a newsletter and it’s filled with some pretty valuable information, but people aren’t really opening it or engaging with it the way you’d like. What gives?

Well there could be a number of things impacting your newsletter readership, but the good news is there are several things you can do to revamp (ahem, supercharge) it and bring it back to life:

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4 Things Your Members WANT to Hear

You probably spend a lot of time crafting and sending out messages to your organization’s membership. But are those messages even being heard? And if they are, are they resonating with people?

You have a lot to communicate to your members, so to do so effectively, take a look at these four messages your members genuinely want to hear:

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