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Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well.

That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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Post-Event Tips and Tricks for Small-Staff Associations

Posted by Callie Walker


Your event is finally over and we know what you want to do next – rest! But before you do, there are a few things left to take care of.

We know, we know. After all that hard work, this does not sound tempting. But that’s just the thing – you’ve already put in all the hard work. These are just a few final steps you need to take in order to push it above and beyond.

Send out post-event surveys

After all that hard work, you want to know how your event went, right? You may have already left comment cards on the tables at your event, but don’t stop there. Put together a post-event survey and email it directly to attendees. Consider posting it on your organization’s website as well.

Thank your sponsors and volunteers

This one’s a biggie. Without your sponsors and volunteers, your event wouldn’t have been possible. Show your appreciation by sending out hand-written thank you notes. If you can’t put together enough notes in a reasonable time, give your sponsors and volunteers a call. The more personal the “thank you,” the better.

Post photos on social media

The benefits of posting photos on social media are two-fold: 1) It’s a great way to engage with your members and attendees, and 2) It reminds people about how much fun they had at your event. Not to mention, if non-attendees come across these photos and see how much fun other people are having, they might be more inclined to attend your next event.  

Follow up with new members 

If you had any new members attend your event, this is the perfect opportunity to reach out to them and ask for feedback. You want to retain these members over time, so the sooner you can cater to their wants and needs, the better.

Want more event tips and tricks? Download our free event guide below!

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Topics: association management, event planning, Small Staff Chatter

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