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Preparing for Seasonal Member Engagement: 3 Tips

Preparing for Seasonal Member Engagement: 3 Tips

The holidays are quickly approaching, and while that’s exciting for many, it can also be a little overwhelming. The holiday season is a busy season - and not just for you, but for your members as well.

That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

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Re-Aligning Your Goals for a Strong Q4

Posted by Callie Walker

Re-Aligning Your Goals.jpg

Fall is officially in full swing! Hard to believe, right? That means we only have a few months left in 2017 - a few months left to achieve the goals we want.

That said, what goals are you trying to achieve? What resolutions did you lay out in January? How are you pacing with those goals/resolutions?

If the answer is “not well,” that’s ok. You still have time - you may just have to do a little re-aligning/re-prioritizing. In fact, here are a few tips to help you end the year out strong:

1. Re-prioritize your goals (and be realistic)

It’s common for people to outline/commit to a multitude of goals at the beginning of the year. Perhaps for your association, those goals were to raise awareness about your organization, recruit new members, raise more revenue, and even boost retention.

Well, while all of those are important (and admirable at that), with only a few months left in the year, it might be time to narrow your focus. Of all your goals, which one or two do you consider the MOST important? In other words, which goals would you be devastated if you did not achieve this year? That’s where you should focus your efforts.

Note: It’s VERY important to be realistic here. Is it possible to divvy up your time between two goals? Or would you be more successful if you focused on one? Don’t short-change yourself here, but do aim for goals that are within reason. (You want to set yourself up for success!)

2. Share those goals with your team

Once you’ve identified which goals are most important, share those goals with your team. Make sure everyone’s on the same page so you can all focus your energy (and time) on areas that are going to have an impact.

Tip: To make things a little less overwhelming (and keep your team on track), consider creating sub-goals here - a goal for October, November, December, and of course, years end. And as you achieve those sub-goals, celebrate them! This builds team momentum, boosting the chances of you hitting that final year-end goal.

3. Regroup often

In order to achieve goals, you have to make them the backbone of everything that you do. You can’t just set them and then hope for the best. You have to revisit them often - and not just solo, but as a team.

That said, in these last few months, plan to regroup with your team often. Shoot for every week or every other week, if possible. See what’s working and what isn’t - and get creative with your tactics. The more you analyze and tweak, the better results you’re likely to see.

Going back to some of those goals we outlined earlier - raising awareness about your organization, recruiting new members, raising more revenue, etc. - if those are in fact your goals, allow us to help! Check out our free guide to membership management below. In it, we go over best practices for membership recruitment, engagement, retention, and more!

Happy reading - and Q4!

The Ultimate Guide to Membership Management

Topics: association management, association leadership, membership management, Small Staff Chatter

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