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The MemberClicks Blog

6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Refreshing Your Website for the New Year

Posted by Kinsey Mahan

Website_Refresh

As we settle in to 2015, January is a great time to take a good look at your website and consider giving it a facelift. While the project might seem overwhelming at first, there are some simple things you can do to renew the website’s look and feel, starting with the Home Page.

First, take a look at slideshow images. Giving your site a fresh look for the new year is as easy as uploading new slideshow images to act as a focal point for the site. Whether you use stock photos or your own shots, it’s important to use high quality images for your site’s slideshow, and to size those images appropriately. Check out this video on updating your slideshow in MemberClicks, which includes instructions for cropping and sizing slideshow images using a free online image editor (the slideshow segment starts at 3:40).

Along those lines, if your home page showcases announcements, upcoming events, or recent news, this is a great time to remove old information and add new information for 2015!

Next, take a look at your website footer to make sure your contact information and copyright date are up to date. In MemberClicks, your site footer is built as a widget, and can be edited under Website > Widget Manager when logged in as an Administrator. If you don’t see that option, or need help changing your footer information, feel free to contact our Help Team for assistance.

Sponsor images are another item to consider in the new year, as old sponsor agreements may be ending, or sponsor images may need updating to reflect 2015 information. If you don’t currently feature sponsor ads on your MemberClicks site, you might consider monetizing sponsor ads this year through our Sponsor Ad tool. Check out this video for a walk through of how the feature works, and contact our Help Team via email if you want to learn more.

Last but not least, the new year is the perfect time to consider redesigning your MemberClicks website! We have 5 brand new responsive website templates available that are optimized for mobile, and can work with you to give your site a new look and feel in under 2 weeks. Redesign pricing starts at $750, and if you mention this blog post, you’re eligible for a $100 discount on a brand new template! Check out our portfolio to see our template options, and send us an email to learn more.

Interested in exploring a new site design? We offer multiple responsive design templates that make having a great-looking website easy and affordable.  Click here for more information!

Topics: association management, small staff association, MemberClicks University

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