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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Round-up Monday: Top Blog Posts

Posted by Callie Walker

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Happy Monday! We’re going to do a round-up of the top articles from the past few weeks. Now it was hard to pick just 5 because there is so much great content out there, but here’s a list of blog posts we think you should check out.

  • Embracing a Lateral Career Move for Better Work-Life Balance: There’s so much talk about how to manage work-life balance and it can be tricky.  Katie Bascuas with Association Now writes that “90 percent of American Employees reported they would make a lateral career move within their organization, and 57 percent of those employees would do so if it meant greater personal satisfaction and growth opportunities.” What are you thoughts on this? Would you make the move if the opportunity presented itself.
  • 6 Ways to Change Meetings: Many organizations are trying to improve their meetings and they often survey vendors and members. Joan Eisenstodt on Meetings Today expresses her frustrations on meetings. Read on to understand her concerns and her list of ways to improve meetings. It will make you think as you plan for your next conference.
  • 6 Strategies for Boosting Member Engagement: Jennifer Barrell with Aptify writes about something we all want to increase and that’s member engagement! We want our members to be involved and engaged, but easier said than done, right? She makes a great first point, which is to set your goals and determine the metrics you’ll use. This is something that is often left on the back burner but if you don’t have set goals, you can’t track.
  • 9 Marketing Ideas For Your Organization: Kathy Pugaczewski with Ewald Consulting writes about some basic marketing strategies that you should be doing. Marketing doesn’t have to be complicated. She breaks down 9 simple tactics that you should be doing in your organization.
  • Participation and Retention! 2 reasons For Membership Management Software: If you’re thinking it’s time to move from Excel to a Membership Management Software, this candid article will help you understand why it’s a good decision. SmartThoughts explains that “retention and participation are two strategic goals expressed when seeking a new membership management software. Excel and Access can’t help here”.

Membership management software is the same as association management software, often abbreviated as an “AMS”. If you’re curious how an AMS can help your organization even more, click below.

What is an AMS, exactly? Download our free guide and find out!

Topics: event planning, member engagement, Small Staff Chatter

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