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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Spring Cleaning, Association Style: What to Keep, What to Toss

Posted by Callie Walker

Spring_Cleaning.jpg

Here in Atlanta, the sun is shining, the birds are chirping, and the pollen is in full-force. Yup, it’s officially SPRING!

To honor the season, we thought it’d be fun to do a little spring cleaning, association style. Here’s what’s on our list of things to keep/toss:

Keep: Last year’s date book

When planning events, it’s always nice to know what you did the year before - not necessarily to copy it, but simply for reference. Did you host a wildly successful event in June last year? Perhaps it’s worth repeating around the same time this year. Or maybe you noticed you had low attendance in April. Would September be a better month for that event? Having last year’s date book for reference will make this year’s planning a lot easier, and not to mention, more effective.

Toss: Outdated website content

Your organization’s website should be a constant work in progress. When meetings or events have passed, be sure to remove those from your “Upcoming Events” section. Or if your pricing model recently changed, make sure that’s reflected on your organization’s pricing page. The last thing you want is to confuse existing and/or potential members.

Keep: Business cards from meetings and conferences

Sure, business cards can cause clutter, but they’re also extremely valuable! So before you toss those out (if you feel like you NEED to toss those out), make sure you have that contact information recorded somewhere - either in a spreadsheet, your contacts book, an association management system, etc. You worked hard for those contacts! Don’t just throw them away.

Toss: Untouched social media platforms

If you’ve created any social media accounts that you haven’t touched - and you KNOW you aren’t going to touch anytime soon - it’s best to just go ahead and get rid of them. Otherwise, they can give people the wrong impression. To prevent that from happening, just go ahead and delete those accounts, at least for now. You can always come back to them in the future when you have more time.

While you’re at it, clean out: Your email inbox

We all know how fast emails accumulate. And the problem is, they all look pretty useful! But to save yourself some time (and your sanity), make it a point to clean out your inbox at least once a month. Not only will this keep you more organized, but it might even help your software run a little faster. If you come across emails that you simply can’t get rid of, create separate folders specifically for those documents.

If you need help getting organized this spring, it might be time to consider an association management system. What exactly is an AMS, you ask? See for yourself in our free guide below!

Happy cleaning, everyone!

What is an AMS, exactly? Download our free guide and find out!

Topics: association management, association leadership, Small Staff Chatter

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