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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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The Benefits of Hosting a Virtual Conference at Your Association

Posted by Callie Walker

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It’s no secret that in this day and age, everything’s going digital. Meetings, events, methods of communication - you name it, it’s all going online.

That said, is an online event, such as a virtual conference, something your association should consider? What exactly are the benefits of hosting a virtual conference versus a traditional, in-person event?

Well, as it turns out, there are several. Take a look!

Benefit #1: They allow more people to potentially attend

Sometimes, in-person conferences can be difficult for people to attend. First, there’s the issue of having to get away from the office. Some people simply can’t swing that. But then, there’s also the issue of travel and hotel costs. Depending on where the conference is, some people can’t afford and/or justify that. A virtual conference eliminates those barriers, allowing more people to register and attend. (Plus, when it comes to networking, virtual conferences can be much less intimidating than in-person events - another draw for some people.)

Benefit #2: They can save you time and money, operationally

Think about how much time and money you spend planning an in-person conference. It’s a lot! Sure, virtual conferences still cost money, but not necessarily as much money. With a virtual event, you can cut back on costs for hotel room blocks, conference center rentals, food and drinks, onsite signage, and more.

Benefit #3: They leave you with evergreen content (and something to leverage)

Last but not least, virtual conferences provide you with valuable content to use in the future. Because virtual conferences take place entirely online, everything can easily be recorded. That means your association can then use that content and information for years and years to come. Your attendees should, of course, be able to access that content for free, but as far as non-attendees go, you may want to consider leveraging that information as a source of non-dues revenue for your association.

Ok, let’s say you’ve decided to host a virtual conference. What now? Where do you even begin when it comes to planning and executing?

Allow us to help! Check out our free guide, How to Plan a Virtual Conference at Your Association, below! It’s a step-by-step guide to ensure your association’s online event (from the content to the technology) is a MAJOR hit!

How to Plan a Virtual Conference at Your Association  Everything you need to ensure your online event is a success Download this guide

Topics: association management, event planning, member engagement, membership management, Association Views

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How to Plan a Virtual Conference at Your Association  Best practices for planning an online event! Download Now!

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