It’s that time of year again! Marketing General Incorporated (MGI) is preparing to release it’s sixth annual Membership Marketing Benchmarking Report. Based on input from 914 unique associations, MGI’s 2015 report shows what associations are actively doing to recruit, engage, renew, and reinstate members.
Now it’s important to note that MGI hasn’t officially released their 2015 report yet, but they did host a webinar recently with key insights from this year’s report. Below are just a few of those key findings:
- Membership growth - In terms of growth, 47% of associations report an increase in overall membership over the past year.
- Membership goals - The top two goals of associations are membership retention (72%) and membership engagement (65%).
- Reasons members join - According to participants (18%), the number one reason members join associations is networking.
- New programs and benefits - When it comes to new programs, benefits, and services added, 60% of organizations are focusing on website enhancements.
- Reasons members don't renew - According to participants, the top three reasons for members not renewing are: the employer won’t pay or stopped paying dues (36%), the member left the field, industry, or profession (35%), the member lacked engagement with the organization (31%).
- Biggest hurdle - 14% of associations said if they could remove one hurdle from their organization to make it run smoother, they’d remove the hurdle of a small, insufficient staff.
- Social media - The social media channels used most often by associations include Facebook (91%), Twitter (87%), and LinkedIn (60%).
- Dues increases - 24% of individual associations have or plan to increase dues this year. (This is up from 20% in 2014 and 10% in 2013.)
Want more insights from MGI’s Membership Marketing Benchmarking Report? View the webinar here.
If your organization is struggling to keep up with any of these recruitment, engagement, or renewal strategies, perhaps an association management system is right for you. What the heck is an AMS, you ask? See for yourself in our free guide below!