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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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The DOs and DON'Ts of Social Media

Posted by Renee Key


With social media becoming a more prevalent part of our daily lives, it’s almost a normal occurrence to catch bad behavior and blunders from people around the world. And, every now and then, we see social media blunders that are so bad that they go viral in a matter of hours. 

To help you avoid the ever-growing list of viral social media slip-ups, we’ve put together a short and simple list of best practices to get you started. 

DON’T delete negative posts

Deleting negative posts is a no-no. Accounts that delete negativity areoften in denial that a problem or issue exists. Instead of being proactive and making things right, these accounts just sweep things under the rug and hope it goes away.

 DO acknowledge the negativity

Whether what’s posted is true or not, it’s best to acknowledge it head-on. Take a proactive approach to resolve the issue at hand. A friendly, informative and take-action tone will go a long way.

DON’T be selfish

Don’t just talk about yourself. If your social media sites contain only posts about your association, or come across as too promotional and nothing else, it’s time to take a step back and rethink what you’re trying to accomplish.

DO be a curator of information for your audience

Post diverse and varied content to keep your audiences engaged. High-quality and applicable images, relevant links and industry news give your audience more content to choose from. And with more quality content, people will spend more time on your social media sites. Soon, you’ll be a go-to source for information!

DON’T overwhelm people

Quality over quantity trumps every time when it comes to social media posting. If you end up posting too much content, you may lose followers and even get marked as spam. A good rule of thumb is one or two posts a day.

DO engage with your audience

Along the lines of posting diverse and varied information, make sure you engage with your followers. People love to be communicated with, no communicated at. Ask for opinions, thoughts and feedback to get your members engaged online. 

This is not a complete list, but it’s a good place to start. You don’t need to spend hours of time online to create a successful social media presence. In fact, spending just 15 minutes a day with your social media would be sufficient. The key is to avoid making a huge mistake that could end up going viral, like the Amy’s Baking Company fiasco. With time, your social media presence will grow and you’ll create quality content and engage with your audience regularly.

  Click Here For Our Guide To  Social Media Engagement!



Topics: social media for associations, Small Staff Chatter

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