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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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The Most Meaningful Change You Can Make to Your Association’s Website

Posted by Callie Walker

Website_Edits-5.jpg

Web design is an ongoing process. Even after you do a major overhaul, at some point, it will need to be tweaked again. That’s just the world of web.

But not all website edits have to be big and complicated. In fact, here’s an easy one that will have a MAJOR impact on your association:

Simplify.

Yup, simplicity is a beautiful thing - literally! It prevents people from getting overwhelmed and helps you convey your point(s) better.

When it comes to simplifying your association’s website, take a look at these three areas:

1. The copy

If there’s one thing people tend to over-do on websites, it’s write. “Copy crazy” is what we call this. But no matter how important you think that information is, it’s not practical. People aren’t going to read long paragraphs of copy.

...but they will read it in other formats. Simpler formats.

When drafting copy for your organization’s website, try incorporating:

  • Bullet points
  • Lists
  • Short sentences and paragraphs
  • Text callouts
  • Headlines

These scannable formats are MUCH easier to consume.

2. The navigation

Have you ever encountered a website that was so complicated you felt like you needed Magellan to navigate it? We’ve all been there - and it’s certainly not fun. Don’t make your members and potential members feel like that. Make your website navigation easy, easy, easy.

What do we mean by an easy navigation? Well, your navigation menu should be clean and descriptive. And if you have drop-down menus, those should be clean and descriptive as well, meaning people can tell roughly what’s going to be on each page - where they can find certain information. Having a site map at the bottom is also a good idea!

3. The overall design

Web design is great, but there is such a thing as overly designed, and that’s when the design gets in the way of people actually consuming your content. Not good. To avoid overly designing your website, be cautious of how many bright colors you use, the types of fonts you choose, and how much media you decide to display.

Want more tips for making your website practical and engaging? Check out our free Guide to Membership Websites below!

Membership Websites  How to turn your website into a hub for online member engagement Download this guide

Topics: association management, membership management, Association Views

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