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From #OSAE17: 3 Marketing Trends for Association Professionals to Watch

From #OSAE17: 3 Marketing Trends for Association Professionals to Watch

The marketing landscape is constantly changing and it can be hard enough for full-time marketers to keep up, much less busy association professionals trying to balance a million tasks.

So what marketing trends should association professionals be mindful of?

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The Nonprofit Guide to LinkedIn

Posted by Callie Walker

Guide_to_LinkedIn

LinkedIn is a powerful, yet often overlooked, business tool for nonprofits.

Now you may already have a personal LinkedIn account, but does your organization have one as well? If not, it should! You see, LinkedIn has a unique set of characteristics that can really take your organization’s social media presence above and beyond.

Still not convinced? Take a look at our quick nonprofit guide to LinkedIn, where we’ll cover who’s on it, why you need it, and more importantly, tips and guidelines for mastering the professional platform.

Who’s on it:

It may not be the sexiest social media network out there, but LinkedIn now has more than 350 million users. It’s the world’s largest professional social network and appeals mostly to industry professionals, students, and recent graduates.

Why you need it:

LinkedIn is a great way to engage with members, potential members, and industry leaders. Not only that, but it allows you to position yourself as a thought leader in the industry space, which is HUGE when it comes to nonprofits.  

Tips and guidelines:

  • LinkedIn is more professional in nature, so keep the tone of your posts professional as well. (It’s really not the place for humor.)
  • Respond to any and all posts and questions. People are looking at you for professional advice and assistance, so always keep an eye on your organization’s page.
  • LinkedIn is a place for industry experts to gather, so share industry-related content and encourage online discussion.
  • If you’re looking for volunteers or have a position that needs to be filled, post about it on LinkedIn. This is where you’ll likely to find the most qualified candidates. 
  • If possible, build and showcase testimonials on your organization’s page. This is a great way to add a level of trust to your online presence.

Now LinkedIn is just one of the many platforms your organization should be utilizing. There’s also Facebook, Twitter, Pinterest, SlideShare and more. If you need help mastering any of these other platforms, check out our free guide to social media below!

Social-Media-Guide

Topics: association management, social media for associations, member engagement, Association Views

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