Welcome to March Madness, association style! Rather than filling out brackets, we’re here to break down the “Not-So-Sweet-Sixteen” things that are killing your association’s member engagement?
Ready? Let’s go!
- Too many emails - If you’re hitting your members with 5 emails a week, you’re on the fast track to unsubscribe. Remember, moderation is key.
- Lack of social media - Members can’t engage with you on Facebook if you don’t have one. Social media is free, so take advantage!
- Private pages - Your social media platforms should be openly advertised to everyone. No one can follow you if they don’t know you’re there.
- Too much self-promoting - If you talk about yourself all the time, members are going to tune you out. Best practice is to maintain an 80/20 split of posts (80 percent information sharing, 20 percent promotion).
- Poor response time - Members aren’t going to keep reaching out to you if they never get a response. Dedicate at least one person to check email and social media often.
- No response at all - The only thing worse than a slow response time is no response at all. Don’t ignore people’s comments, even if they’re negative.
- Outdated content - Members won’t revisit your site if there isn’t fresh, up-to-date content. Try incorporating a blog or adding an image gallery to keep pages active.
- Irrelevant content - The only thing worse than having outdated content is having irrelevant content. Make sure whatever you’re posting is relevant to your members.
- No blog - If you don’t have a blog, you’re missing out on a vital component of member engagement. Not only do they display your association’s personality, but they also encourage members to revisit your site on a regular basis.
- Poor web design - Too much text and poor navigation are good ways to drive people away. If you want members to engage with your website, keep the design clean and simple.
- Slow load times - Nothing makes people leave a site faster than slow load times. If your site struggles with this, remove any heavy graphics that can often slow things down.
- Unresponsive design - If your site isn’t mobile-friendly, people will leave, plain and simple. It’s best to utilize responsive templates that are favorable to both desktop and mobile users.
- No instructions - You’ll never get what you want if you don’t ask. Scatter instructions throughout your site, such as “call today” or “register here.”
- Missing contact information - You’d be amazed at how many associations hide their contact information online. Members can’t reach you if they don’t know how.
- Lack of focus - Forget trying to be all things to all people. Know your ideal member and serve to them. Forget the rest.
- No segmentation - Some members want to know everything about you, others don’t. Determine your members’ interests and send them info that corresponds.
Wondering how you should engage your members? Download our free member engagement guide below!