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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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The Pros and Cons to a Leaderless Association

Posted by Sarah Hill

Leaderless

There are many associations out there who choose to go without a President, a CEO, or a head of the organization. The reasons are often unique to the association itself, but often an association doesn’t have the salary for a leadership position and therefore the decisions makers are volunteers who have full time jobs. When that’s the case it’s tough for one person to foot the responsibility his or her self, so the “President” role disperses and is shared among several people. Those folks often become the Board.

Sometimes associations are strictly member-run. Although this is a less common, sometimes new associations are entirely member-run or certain groups go in that direction when they’ve been burned by an unsuitable leader.

What are the pros and cons to these two types of association leadership? Let’s balance pros and cons.

Board-Run

Pros:

  • A well-functioning board is an organized group of diverse voices.
  • A board system makes it easy to establish expertise and responsibilities among the board members.

Cons:

  • Conflicting personalities may disrupt productivity, frustrating members.
  • Bureaucracy is often a concern, leading to delayed action.

Member-Run

Pros:

  • Everyone is empowered! Members all feel as if they have a say in the operation of the association.
  • It looks great on paper. Everyone’s equal, right? Who wouldn’t want to join?

Cons:

  • It’s easy to get disorganized when there isn’t one unified voice for direction or leadership.
  • There can be too many cooks in the kitchen. When associations are member-run often everyone is in charge or no one is.

One word of caution: all too often associations come apart because everyone gets disengaged. It’s surprisingly common; especially when everyone works in the same industry and a huge change happens in the business. A big advantage to having a dedicated leader is that he or she is always working in the best interest of the association. That will go a long way to assure its survival!

A powerful tool for association leaders of all kind is Association Management Software. Want some more information what what the heck an AMS is, exactly, and how one can work for your association? Click below today and download the free guide!

What is an AMS, exactly? Download our free guide and find out!

Topics: association management, association leadership, small staff association, membership management, Small Staff Chatter

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