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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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The Small-Staff Guide to Volunteer Management

Posted by Callie Walker


As an association professional, you know that volunteers can be difficult to come by. They can be hard to find, and sometimes, even harder to keep.

We understand the struggle. So to help you out, we’ve put together a few quick tips for volunteer recruitment, onboarding, and retention. Check it out!

Recruitment tips…

  • Be specific - You will always be more successful in recruiting volunteers if you tell people exactly what they’ll be doing. Rather than saying “just give us your free time,” be specific about the job at hand.
  • Describe the desired outcome - Volunteers want to know that they’re contributing to a greater cause. Inspire potential volunteers by letting them know how their role will help with your organization’s overall goal or mission.
  • Provide a variety of opportunities - Not all volunteer opportunities will appeal to everyone. To garner more interest, make sure you’re providing a variety of options.

Onboarding tips…

  • Send them a warm welcome email - This is an onboarding MUST. A personalized email will make your new volunteers feel comfortable, and more importantly, appreciated.
  • Provide them with an orientation packet - It’s important to get your new volunteers up to speed as soon as possible. Provide them with an orientation packet highlighting your organization’s mission and values, key staff members and leadership volunteers, and policies, rules, and procedures.
  • Introduce them to other active members - The more friends a member has in your organization, the more likely they are to stay. That said, be sure to introduce your volunteers to other active members.

Retention tips…

  • Keep the conversation going - Even if your volunteers haven’t volunteered in a while, be sure to keep the conversation going. You can easily do this by creating a volunteers-only social community. Post updates, new volunteer opportunities, and even a few thank you messages every so often.
  • Host a volunteers-only appreciation event - This doesn’t have to be anything fancy, but even something as simple as a happy hour or catered dinner can showcase your gratitude and appreciation.
  • Send them a simple, handwritten thank you card - We can’t stress this point enough. Even if you post thank you messages in your organization’s online social community, be sure to send out a few handwritten thank you cards as well.  

Want more tips for managing your organization’s volunteers? Check out our complete Guide to Volunteer Management below!

The Ultimate Guide to Volunteer Management

Topics: association management, association leadership, member engagement, membership management, Small Staff Chatter

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