In Q4 of 2013, LinkedIn’s SlideShare averaged 60 million unique visitors per month. But wait, what is SlideShare? Well, SlideShare (recently rebranded as LinkedIn SlideShare) is a slide-sharing service that allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars. (Think PowerPoint x10.)
Ok, sounds great, you’re thinking. But why exactly do I need it? Well, the benefits of SlideShare are threefold:
- It allows you to reach an audience much larger than that of your own membership.
- It compresses large files, allowing you to send documents, videos and presentations with ease.
- It allows you to easily embed pictures, videos, and hyperlinks into your presentations, making them more engaging for members.
If you’re thinking of giving it a shot, we highly recommend it. But before you do, take a look at these tips and tricks for doing it right:
- SlideShare is all about sharing valuable content. If your organization has a good white paper or perhaps a new eBook, take pieces of that and turn it into a SlideShare presentation. (Hey, it’s just one more way to attract qualified traffic to your organization’s website.)
- Always include a call-to-action, or CTA. CTAs are words or phrases that try to provoke an immediate response, such as “click here” or “call today.” CTAs are a great way to get people to take that “next step.”
- Keep the amount of text on each slide short. Just like PowerPoint, no one wants to read a novel.
- Add a description to your presentation and make it keyword rich. This will really help when it comes to search engine optimization.
- Share your SlideShare presentations! Share them on your blog, your website, and on your other social media sites, such as Facebook and Twitter.
SlideShare is just one of the many platforms your organization should be utilizing. There’s also Facebook, Twitter, LinkedIn, Instagram, etc. For more tips on mastering those outlets, check out our free social media guide below!