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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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American Associations Day 2017

It’s no secret that we love associations, which is why we’re THRILLED there’s a day (two, in fact!) to celebrate them. That’s right, we’re talking about American Associations Day!

To celebrate the occasion, we thought it’d be fun to put together an infographic showcasing just how big of an impact associations have on all of us. Check it out!

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From #Ideas17: How to Simplify Your Association’s Messaging

Messaging is something that all companies and organizations have to do, but something that only a small percentage do well. Many organizations disseminate complicated messages - or conflicting messages. This is particularly common for organizations that have multiple divisions (national and state divisions, for example).

But messaging is how you recruit people (and engage and retain them), so your messaging platform (the basis of your organization’s communications) needs to be straightforward and meaningful.

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Overcoming the Challenges Associated with “Small Staff” Innovation

If you’re a small-staff association professional, you probably understand the challenges associated with innovation. There’s the issue of coming up with ideas, sure, but then there’s also the issue of having too many ideas and not enough resources (people, time, money, etc.) to execute them properly.

Can you relate? If so, we have some good news. At the American Society of Association Executives’ (ASAE) Great Ideas Conference in Orlando last week, William Mallon, Senior Director of Strategy and Innovation at the Association of American Medical Colleges, explained how to vet projects and ideas so that you and your staff aren’t left feeling completely overwhelmed.

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5 Podcasts for Association Pros

You may not be producing a podcast for your association, but you should definitely be listening to some - both for yourself and on behalf of your association. See, podcasts are a great source of inspiration and professional development, and the more you’re able to listen to them/soak up ideas, the more you’ll be able to do for your association.

So what podcasts should you be listening to? Here’s a list to get you started:

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Engaging Your Association’s Introverts: 3 Tips

You’ve probably heard and read a lot about introverts. You might even BE an introvert. But are you taking enough action to engage your association’s introverts?

If not, it might be time to offer a few new outlets/opportunities. In fact, here are three specific ways to engage your association’s introverts:

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Association Professionals: 5 Things to Truly Love This Valentine’s Day

Love it or hate it, Valentine’s Day is officially here! To celebrate (in addition to the mounds and mounds of chocolate we’ll eat), we thought it’d be fun to put together a list - FOR association pros - of five things to truly love this Valentine’s Day:

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The 4 Biggest Time-Sucks for Association Professionals (And How to Avoid Them)

Raise your hand if this has ever happened to you: You go into work, have 10 items on your to-do list, five hours go by, and you’ve only gotten three done. How is that possible? Where did the time go?

Well it’s possible that those tasks were really challenging and took more time than you initially planned. But more than likely, you lost that time doing seemingly-important tasks you didn’t think would take long.

Then bam - five hours have gone by.

The question then becomes what are those tasks that are taking up so much of our time? (Time-sucks, they’re often called.) We’ve outlined four, but more importantly, solutions for each:

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The Evolution of Workplace Communication (And What It Means for Your Association)

The times they are a changin’ - particularly in terms of technology. And as you know, technology advancements (in some way, shape, or form) always make their way to the workplace.

Just look at workplace communication tools. There’s Slack, Atlassian, Trello, Facebook’s Workplace - and more and more popping up all the time!   

That said, are these workplace communication tools beneficial for associations? Are they worth looking into/considering? Well, like any sophisticated tool or system, there are pros and cons for each.

Take a look:

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2017 Technology Trends (And How Your Association Can Adapt)

When it comes to technology, I think we can all agree that the only constant is change. Once we get comfortable with one platform/device, bam! Another 10 pop up.

Now the key to adapting to these changes is to understand which trends impact your members the most. (Not all should be given equal weight.) Then from there, you can figure out unique ways to incorporate those trends into your association.

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From GSAE: Understanding Change at Your Association

We talk about, hear about, and experience change all the time. But it wasn’t until the other day that I really started to think about the process (and psychology) of change.

I attended a webinar held by the Georgia Society of Association Executives (GSAE) where Dr. David Renz, Director of the Midwest Center for Nonprofit Leadership at the University of Missouri - Kansas City, spoke in great detail about successfully leading change initiatives. He explained what components are needed to successfully guide change and what factors often play into change (that leaders should been keenly aware of).

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