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The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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5 Methods to Retain Your One-and-Done Members

Let us guess: Member turnover on your mind? No matter the season, every association professional worries over the loss of a hard earned member. Harder still is catching those members who come into your association for one sole reason and then slip away without even a goodbye.

If you’re looking to catch these folks before they leave, check out these five methods you should try to retain those one-and-done members of your association.

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4 Tips to Revitalize Your “Black Sheep” Committee

If your association is like most, you have that one committee that just can’t keep the attention of your members and ends up feeling like a struggle to even keep afloat. Feeling lost at what to do?

Take a look at our four tips that will help bring life back into your “black sheep” committee and regain your members interest!

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How to Ace Networking at Your Next Industry Event: 3 Techniques

It’s no secret that most people are nervous when it comes to networking. You’re usually walking around a room full of strangers who are only connected through your industry and feeling the pressure to strike up one (or more!) random conversation. Sounds kind of intimidating, right?

While we can’t take all your jitters away, we do have some recommendations to help you make the most out of any upcoming networking event with less stress. Take a look at these three techniques you should try to feel your best when it comes to networking.

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Encouraging Hesitant Staff Members to Adopt New Technology: 4 Tips

You may be at the point where you KNOW you need new software in place, and maybe your staff and board are even in agreement. But admitting you need something versus actually using it are two very different things.

See, association professionals often find themselves in the following situation: They purchase a technology system (an association management system, for example), get up and running on it, but then...no other staff members seem to actually utilize it. They stick with their old ways. (Talk about discouraging.)

To get hesitant staff members to actually utilize new technology, consider the following tips:

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Preparing for GDPR at Your Association

If you’re in the association space, it’s hard to go a week without hearing the term “GDPR” thrown around. That’s because the enforcement date is quickly approaching: May 25.

Now we don’t want to add more stress to your plate, but if this is a topic and regulation your association has been grappling with, allow us to help. Here’s what you need to know about the European Union’s General Data Protection Regulation:

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The Dos and Don’ts of Handling Brand Damage Control

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch!

If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

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How to Survive Association Board Member Turnover

Chances are, you’re used to seeing some new faces join your board of directors on a regular basis. It’s not uncommon for association boards to have established terms, but just what does it mean to have new people constantly popping in and out of volunteer leadership positions?

Whether they grew up within your organization or are coming in from the outside to offer a fresh perspective, introducing a new board member comes with a unique set of challenges. As a leader on your association’s staff, you must not only be able to adapt to new leadership styles and personalities, but also help ingrain your new volunteer leaders in your organization’s processes and goals. A recent ASAE webinar (login required) outlined five things that could help make board turnover a little easier:

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5 Ways to Excel at Customer Service Online

Like many for-profit companies, associations are in the business of people. When people pay for membership, you’re a part of the package their purchasing. That said, customer service is KEY.

Now, you’re probably really good at providing exceptional customer service in person. You likely greet members with a big smile, ask them how their day is going, assist them with their needs, etc. But providing that same level of customer service online...well, that’s tricky. People can’t see you, and there’s often a small period of time in between when a person says or thinks something and when you can actually respond.

So how can you make sure you’re meeting (and exceeding) people’s customer service expectations online? Here are a few tips:

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4 Spring Cleaning Hacks to Refresh Your Nonprofit

With the seasons finally changing (at least on your calendar!), you might be feeling like you’re finally emerging from your winter slump and ready to jumpstart your motivation. What better way to begin this initiative than by tidying up the clutter around your nonprofit!

While everyone lets their projects get scattered from time to time, we recommend that now is the perfect time to start some serious spring cleaning. Check out these four spring cleaning hacks that you should start doing today!

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Celebrating American Associations Day 2018

Oh, happy day! It’s no secret we love the association community, so having a full day (well, two days actually) to celebrate them…

Count. Us. IN.

We’re talking about American Associations Day, folks! A day to rally together, advance our industries, and revel in the Power of A!

To show our appreciation for associations, we asked a few Clickers (what we call MemberClicks employees) a few questions about their personal experience with associations. Here’s what they had to say…

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