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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Strategic Planning in an Hour or Less? Yes, It IS Possible!

Strategic planning is crucial to your organization's success. It’s a roadmap for how you’re going to get where you want to go.

Now, because strategic planning is so important, it’s crucial that your board members are involved in the process - and not just once a year. But strategic planning takes so much time, you might be thinking. Well, it really doesn’t have to! In fact, at CalSAE’s 2017 ELEVATE conference, Jeffrey Wilcox, President and CEO of Third Sector Company, Inc., and Tammy Anderson-Wise, CEO of the Dairy Council of California, spoke about how to conduct strategic planning in roughly an hour or less.

One of their ideas? Perform what’s called “The Universe Exercise.” Here’s how it works:

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What to DO with Your Member Data: 2 Tips for Association Pros

As an association professional, you have all sorts of data at your fingertips (whether or not that data is organized and structured). And let me tell you, that data is POWERFUL. It has insight into what your members and potential members like, respond to, and gravitate towards.

But what are you doing with that member data? Are you analyzing it? Using it to make adjustments/improvements? Letting it sit idle until you can get around to it?

If it’s the latter, it might be time for a change. Here’s what to actually DO with your organization’s member data:

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Should You Seek Out Interns at Your Small-Staff Association?

We’re officially in the spring season, and that means within the next month or so, college students will be finishing up their finals and gearing up for summer vacation. Now summer means a lot of things for college students, but one popular “to-do” in particular: internships.

If you’re thinking of offering a summer internship at your association, now is the time to start publicizing that opportunity. Haven’t thought about offering an internship before? You may want to! In fact, you may want to consider an internship if...

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American Associations Day 2017

It’s no secret that we love associations, which is why we’re THRILLED there’s a day (two, in fact!) to celebrate them. That’s right, we’re talking about American Associations Day!

To celebrate the occasion, we thought it’d be fun to put together an infographic showcasing just how big of an impact associations have on all of us. Check it out!

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From #Ideas17: How to Simplify Your Association’s Messaging

Messaging is something that all companies and organizations have to do, but something that only a small percentage do well. Many organizations disseminate complicated messages - or conflicting messages. This is particularly common for organizations that have multiple divisions (national and state divisions, for example).

But messaging is how you recruit people (and engage and retain them), so your messaging platform (the basis of your organization’s communications) needs to be straightforward and meaningful.

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Overcoming the Challenges Associated with “Small Staff” Innovation

If you’re a small-staff association professional, you probably understand the challenges associated with innovation. There’s the issue of coming up with ideas, sure, but then there’s also the issue of having too many ideas and not enough resources (people, time, money, etc.) to execute them properly.

Can you relate? If so, we have some good news. At the American Society of Association Executives’ (ASAE) Great Ideas Conference in Orlando last week, William Mallon, Senior Director of Strategy and Innovation at the Association of American Medical Colleges, explained how to vet projects and ideas so that you and your staff aren’t left feeling completely overwhelmed.

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5 Podcasts for Association Pros

You may not be producing a podcast for your association, but you should definitely be listening to some - both for yourself and on behalf of your association. See, podcasts are a great source of inspiration and professional development, and the more you’re able to listen to them/soak up ideas, the more you’ll be able to do for your association.

So what podcasts should you be listening to? Here’s a list to get you started:

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Engaging Your Association’s Introverts: 3 Tips

You’ve probably heard and read a lot about introverts. You might even BE an introvert. But are you taking enough action to engage your association’s introverts?

If not, it might be time to offer a few new outlets/opportunities. In fact, here are three specific ways to engage your association’s introverts:

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Association Professionals: 5 Things to Truly Love This Valentine’s Day

Love it or hate it, Valentine’s Day is officially here! To celebrate (in addition to the mounds and mounds of chocolate we’ll eat), we thought it’d be fun to put together a list - FOR association pros - of five things to truly love this Valentine’s Day:

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The 4 Biggest Time-Sucks for Association Professionals (And How to Avoid Them)

Raise your hand if this has ever happened to you: You go into work, have 10 items on your to-do list, five hours go by, and you’ve only gotten three done. How is that possible? Where did the time go?

Well it’s possible that those tasks were really challenging and took more time than you initially planned. But more than likely, you lost that time doing seemingly-important tasks you didn’t think would take long.

Then bam - five hours have gone by.

The question then becomes what are those tasks that are taking up so much of our time? (Time-sucks, they’re often called.) We’ve outlined four, but more importantly, solutions for each:

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