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MC Talks
The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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5 Methods to Retain Your One-and-Done Members

Let us guess: Member turnover on your mind? No matter the season, every association professional worries over the loss of a hard earned member. Harder still is catching those members who come into your association for one sole reason and then slip away without even a goodbye.

If you’re looking to catch these folks before they leave, check out these five methods you should try to retain those one-and-done members of your association.

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Refocusing on Member Retention: 7 Best Practices

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices:

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4 Tips to Revitalize Your “Black Sheep” Committee

If your association is like most, you have that one committee that just can’t keep the attention of your members and ends up feeling like a struggle to even keep afloat. Feeling lost at what to do?

Take a look at our four tips that will help bring life back into your “black sheep” committee and regain your members interest!

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Fresh Formats for Your Association’s Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

Continue Reading...

A Lesson in Staying Relevant from America’s Independent Bookstores

Technology is constantly changing how we live our lives. We can order products online and expect them on our doorstep no more than two days later. We can purchase and pick up groceries without ever having to go in a store. We can order a rideshare service and visibly see how far away the vehicle is from our location.

Pretty remarkable stuff.

But the less glamorous side of that is the impact it can have on existing products and services. Companies must make changes in order to remain relevant in evolving times. And if they don’t, well...just look at the cab companies.

But here’s an interesting case study: Between 1995 and 2000, the number of independent bookstores in America, unsurprisingly, plummeted. The culprit? Amazon, eReaders, and superstores, such as Barnes & Noble. But then in 2005 (and beyond), independent bookstores started to make a comeback.

Why? How? (I mean, Amazon is some pretty stiff competition.) And when the prices at independent bookstores are often higher than those of online retailers, why would people still opt to go the more expensive route?

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3 Steps to Implement a Member Appreciation Day for Your Industry

Who doesn’t love another reason to celebrate! If you’re looking for another fun way to engage with your organization’s members, have you considered publicly recognizing a day all about your industry? Most industries already have a specific calendar day dedicated to their craft, so your first step is already covered!

But wait, how do you actually celebrate this day with your members (remotely!) all over the world? And how will this help you with membership awareness, engagement, and retention? Don’t worry! Check out these three steps you should take to start implementing an appreciation day that your members won’t forget!

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Creating an Attendee Journey Map for Your Association’s Event: The Why (And How)

Events are likely one of your association’s primary benefits. They’re key for engaging members and providing them with value (the value they’re going to assess when renewal season rolls around).

That said, how are your events currently performing? What’s attendance like? What’s engagement like? What kind of feedback are you getting post-event?

Chances are, there’s room for a little improvement. To take your events up a notch - and really provide your members with a valuable, memorable experience - consider putting together an attendee journey map. The map should highlight what your attendees experience at every stage of the event planning process: before, during, and after your event.

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5 Tips to Boost Your Association's Online Fundraising Efforts 

With so much already on your to-do list, it can be a little overwhelming to start brainstorming new ways to increase your donation total from the previous year. There are a lot of factors to take into consideration.

How do you want to target your members AND their industry friends? What about targeting those folks outside of your industry? Or reaching out to business partners in your industry? How do you make your fundraising efforts seem sincere?

While all of these questions will help you determine how to direct your message, it still doesn’t show you how to actually implement these best practices. Take a look at five tips to help you simply boost your association’s online fundraising efforts.

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Preparing for GDPR at Your Association

If you’re in the association space, it’s hard to go a week without hearing the term “GDPR” thrown around. That’s because the enforcement date is quickly approaching: May 25.

Now we don’t want to add more stress to your plate, but if this is a topic and regulation your association has been grappling with, allow us to help. Here’s what you need to know about the European Union’s General Data Protection Regulation:

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One Size Does Not Fit All: The Value of Membership Levels

We live in a highly personalized, customizable world. Your members (and prospects) are used to paying for the products and services they want, while cutting out those they don’t.

Take TV for example. Recent studies have shown that the average American household receives about 189 channels, but watches only about 17. That’s a lot of channels to be paying for that you don’t actually watch.

The result? Many households have cut cable and opted for Netflix or Hulu (or some other video streaming service). They don’t want to pay for services they don’t use.

...and your members and prospects are the same way. Enter membership levels. By offering a variety of membership levels at your association or chamber, you’re giving people the opportunity to customize their membership (thus boosting the chances they’ll stay with your organization).

So how exactly do you create these membership levels, especially if you’re starting from scratch? Here are a few tips:

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