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MC Talks
The MemberClicks Blog

Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Should You Seek Out Interns at Your Small-Staff Association?

We’re officially in the spring season, and that means within the next month or so, college students will be finishing up their finals and gearing up for summer vacation. Now summer means a lot of things for college students, but one popular “to-do” in particular: internships.

If you’re thinking of offering a summer internship at your association, now is the time to start publicizing that opportunity. Haven’t thought about offering an internship before? You may want to! In fact, you may want to consider an internship if...

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Association Spring Cleaning: 3 Areas Worth a Little Focus

Spring is officially here! The birds are starting to chirp, the flowers are starting to bloom, the pollen is well on its way, and hopefully, so are those April showers!

Yup, it’s the perfect time for a fresh start! If you’re getting ready to do a little spring cleaning at your house, you may want to do a little at your association as well. In fact, here are three areas worth a little time and attention:

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How to Use Facebook Live at Your Association

It’s no secret that video is hot right now. Scroll through your Facebook news feed, and we bet a big portion of the posts you see are videos - most of them two minutes or less.

You know you need to be creating videos, but getting started with them is tough - especially if you’re a small-staff association with limited time, money, and technical expertise. The last thing you want is to put out a bunch of low-quality videos that reflect poorly on your association.

But here’s the thing: There’s a time and a place for everything, and not every video you create has to be a high-quality production. In fact, if you’re holding yourself to that “perfect” standard, you may never get started with video.

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The Small-Staff Guide to Association Marketing

As as association professional, you understand the importance of marketing. But actually doing it, well, that’s a different story.

If marketing isn’t necessarily your forte, allow us to help. Here are a few tips for marketing your association through your organization’s website, email, social media sites, and word-of-mouth marketing:

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How to Justify an AMS to Your Board: 3 Key Talking Points

Let’s say you’re using a membership spreadsheet to manage your association - and you KNOW that’s not working. You know you need a technology partner and an association management system (AMS) to help lighten the load.

The trick, though, is selling that idea to your board. How do you get them to see that this isn’t just something you want, but need?

We’ve got a few tips. When it comes to “selling” an AMS to your board, consider the following three talking points:

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Making Online Member Application Forms Easy: 5 Tips for Association Pros

If a prospect comes to your website and WANTS to join your association, you should make that process as easy as possible - for obvious reasons. The last thing you want is to lose a potential member as they’re filling out a member application form.

Now it’s important to note that what may seem easy or intuitive to you may not be easy or intuitive to your potential members - and the latter is what matters most. That said, it’s important to keep a critical eye on your member application forms.

To simplify your forms - and the process as a whole - consider the following:

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25 (Cost-Effective) Ways to Thank Your Volunteers

As an association professional, you understand the importance of volunteers. They’re the ones that help your association function. They help out with events, administrative tasks, strategy on occasion - the list goes on and on.

Simply put, they do a lot - and they deserve to be thanked! The question is, how do you thank your volunteers, particularly when you’re working with a small budget? We’ve got a few ideas!

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5 Elements Your Association Homepage NEEDS

We talk about membership websites a lot - how to make them engaging, how to attract people to them, how to get those same people to return, etc.

But while all of those “how-tos” are important, they can sometimes require a bit of work. That’s why today, we’re focusing solely on the homepage. Your homepage is what determines whether or not people explore your site - which boils down to whether or not people join your association and whether or not members engage with you.

Very important, indeed.

So what makes a good homepage? What elements does your association homepage need? We’ve identified five:

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4 Ways to Make Your Members Look Good

There are probably a number of reasons people join your association - for professional development, to network with other industry-professionals, to have easier access to job opportunities, etc. But regardless of all those reasons, there’s one thing all of your members would love to have from your association - and that’s for you to make them look good.

I mean think about, who DOESN’T want to look good?! We want to look good in our industry and to our peers. It makes us feel valuable and gives us an edge, and professionally, that’s exactly what you want to have.

So how do you make your members look good? We’ve got a few ideas:

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Making Big Events Feel Small Again: 3 Tips for Association Pros

If your annual meeting or event keeps growing, first of all, that’s AMAZING news! You put so much time and energy into planning that event, and the fact that people not only want to attend but are attending is huge.

That said, the bigger your event gets, the harder it can sometimes be to engage attendees. It’s harder to chat with them face-to-face, to encourage small group discussions, to get them to attend big happy hours/networking events, etc.

So what’s trick? How do you make your big event still feel somewhat small? We’ve got a few tips:

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