<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1189527557777502&amp;ev=PageView&amp;noscript=1">

MC Talks
The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

Continue Reading...

3 Details That Can Make or Break Your Association's Event

We’ve all heard it: The devil is in the details, and boy if that isn’t true of event planning. It’s the little things that often have the biggest impact on people, and these three details, in particular, can actually make (or break) your association’s event…

Continue Reading...

Celebrating Your Organization's Milestones: The Why (And How)

Regardless of what industry you’re in, how big your organization is, or how long your association has been around, at some point, you’re going to come across a major milestone.

Your association’s 50th anniversary. (Or 100th!)

A new record of 5,000 members.

The 20th anniversary of your annual conference or event.

(You get the gist.)

The real question though is, how are you going to celebrate? If you’re thinking, “Eh, we may not,” we URGE you to reconsider. Here’s why acknowledging organizational milestones is so important:

Continue Reading...

3 Ways to LOSE Your Members

As an association professional, there are many things you can be doing to recruit new members. But similarly, there are also many things you can be doing (maybe some you’re not even aware of) that can actually drive members away.

In fact, here are three ways to actually lose your association’s members…

Continue Reading...

20 Networking Questions to Keep in Your Back Pocket

Networking.

If your eyes roll (and your stomach drops) upon just READING that word, you’re not alone. Many people understand the importance of networking, but they still dread it.

We get that - and we’re here to help! If networking intimidates you and you’re never really sure what to ask/talk about, here are 20 questions to keep in your back pocket:

Continue Reading...

5 Website "No-Nos" for Association Pros

Your website is your association’s number one marketing tool. It’s how you not only recruit members, but engage and retain them.

That said, for your association’s website to be effective, there are a few “no-nos” we highly recommend you avoid. Specifically…

Continue Reading...

How to Maximize Your Association's LinkedIn Presence

If you read our blog regularly, you’ve probably heard us mention the importance of having a LinkedIn company page - for your association or chamber. But let’s say you do have a company page in place. Well the next logical step (and let’s be honest, sometimes challenge) is getting people to follow your page, and then from there, engage with the content you’re posting.

Not always the easiest, is it?

Well we’re here to help! We’ve put together a few tips for maximizing your association’s LinkedIn presence, from acquiring new followers to then engaging those followers. Take a look!

Continue Reading...

Refocusing on Member Retention: 7 Best Practices

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices:

Continue Reading...

Making Member Engagement Easy: A Monthly Checklist

When it comes to my work style - and lifestyle - the one thing I can’t live without is the act of making checklists. I have lists for my daily to-dos, what I need from the store, what to pack for an upcoming trip, etc. (And I do mean etc.)

Why my love for checklists? They’re easy to run through. Depending on the type of list, I can often sit down and knock out list item after list item, without getting distracted. (As long as I make it a point to dedicate time to that list.)

Which got me thinking, could checklists be beneficial to your members as well? You likely send them different emails throughout the month asking them to complete various tasks: to register for this, read that, sign up for this, etc. But when your members receive those emails, they may be at work (busy!) and think, “Oh, I’ll get to that later.”

...But later never comes.

That said, what if your “asks” were all in the same place? What if you sent your members a monthly checklist (key: it needs to be short) with ways to engage with your association? You could still send all the standard emails and communications you normally do, but in one email (for example, your monthly newsletter), you could summarize what you’d like members to complete that month.

Continue Reading...

Fresh Formats for Your Association’s Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

Continue Reading...

5 Things You NEED to Ask Your Event Speakers For

Speakers are a BIG part of your association’s event. They play into why people register and what attendees will ultimately take back home with them. (A pretty big responsibility.)

That said, you want to leverage your speakers to the best of your ability (to attract members and drive registration rates). To do that, it’s important to ask your speakers for a few key marketing materials. Particularly…

Continue Reading...

Get MC Talks in your inbox!  Click here to subscribe to our blog updates through email. Subscribe!

Learn more today!  For more information, call us at 800.914.2441 or click the button below. Contact Us

Follow Us