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MC Talks
The MemberClicks Blog

6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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5 Elements Your Association Homepage NEEDS

We talk about membership websites a lot - how to make them engaging, how to attract people to them, how to get those same people to return, etc.

But while all of those “how-tos” are important, they can sometimes require a bit of work. That’s why today, we’re focusing solely on the homepage. Your homepage is what determines whether or not people explore your site - which boils down to whether or not people join your association and whether or not members engage with you.

Very important, indeed.

So what makes a good homepage? What elements does your association homepage need? We’ve identified five:

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American Associations Day 2017

It’s no secret that we love associations, which is why we’re THRILLED there’s a day (two, in fact!) to celebrate them. That’s right, we’re talking about American Associations Day!

To celebrate the occasion, we thought it’d be fun to put together an infographic showcasing just how big of an impact associations have on all of us. Check it out!

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How to Plan a Virtual Conference at Your Association: 5 Steps

We recently wrote a blog post about the benefits of hosting a virtual conference at your association. But let’s say you do decide to host one. What happens next? How do you actually plan and execute an online event?

We’ve taken the process and broken it down into five specific steps:

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4 Things Your Members WANT to Hear

You probably spend a lot of time crafting and sending out messages to your organization’s membership. But are those messages even being heard? And if they are, are they resonating with people?

You have a lot to communicate to your members, so to do so effectively, take a look at these four messages your members genuinely want to hear:

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Engaging Your Association’s Introverts: 3 Tips

You’ve probably heard and read a lot about introverts. You might even BE an introvert. But are you taking enough action to engage your association’s introverts?

If not, it might be time to offer a few new outlets/opportunities. In fact, here are three specific ways to engage your association’s introverts:

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The Benefits of Hosting a Virtual Conference at Your Association

It’s no secret that in this day and age, everything’s going digital. Meetings, events, methods of communication - you name it, it’s all going online.

That said, is an online event, such as a virtual conference, something your association should consider? What exactly are the benefits of hosting a virtual conference versus a traditional, in-person event?

Well, as it turns out, there are several. Take a look!

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The Evolution of Workplace Communication (And What It Means for Your Association)

The times they are a changin’ - particularly in terms of technology. And as you know, technology advancements (in some way, shape, or form) always make their way to the workplace.

Just look at workplace communication tools. There’s Slack, Atlassian, Trello, Facebook’s Workplace - and more and more popping up all the time!   

That said, are these workplace communication tools beneficial for associations? Are they worth looking into/considering? Well, like any sophisticated tool or system, there are pros and cons for each.

Take a look:

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7 Event Planning Details That Associations Often Overlook

The devil is in the details. We’ve all heard it, and most of us have lived it. But what details, in regards to event planning, tend to trip association professionals up the most? We’ve got seven:

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Your 2017 Conference Survival Guide

Ready or not, conference season is just about here! But don’t panic. No matter how big the conference you’re attending is, we’ve got a guide to help you get through it. Behold, your 2017 conference survival guide!

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3 Challenges Association Professionals Will Face in 2017

With a new year comes new challenges. Now we don’t mean that to scare you - we just say that to prepare you. And really, as long as you’re prepared, you have nothing to worry about.

So what are the major challenges facing association professionals in 2017? Here are three, and more importantly, solutions for each:

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