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The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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Refocusing on Member Retention: 7 Best Practices

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices:

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Making Member Engagement Easy: A Monthly Checklist

When it comes to my work style - and lifestyle - the one thing I can’t live without is the act of making checklists. I have lists for my daily to-dos, what I need from the store, what to pack for an upcoming trip, etc. (And I do mean etc.)

Why my love for checklists? They’re easy to run through. Depending on the type of list, I can often sit down and knock out list item after list item, without getting distracted. (As long as I make it a point to dedicate time to that list.)

Which got me thinking, could checklists be beneficial to your members as well? You likely send them different emails throughout the month asking them to complete various tasks: to register for this, read that, sign up for this, etc. But when your members receive those emails, they may be at work (busy!) and think, “Oh, I’ll get to that later.”

...But later never comes.

That said, what if your “asks” were all in the same place? What if you sent your members a monthly checklist (key: it needs to be short) with ways to engage with your association? You could still send all the standard emails and communications you normally do, but in one email (for example, your monthly newsletter), you could summarize what you’d like members to complete that month.

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Fresh Formats for Your Association’s Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

Continue Reading...

5 Things You NEED to Ask Your Event Speakers For

Speakers are a BIG part of your association’s event. They play into why people register and what attendees will ultimately take back home with them. (A pretty big responsibility.)

That said, you want to leverage your speakers to the best of your ability (to attract members and drive registration rates). To do that, it’s important to ask your speakers for a few key marketing materials. Particularly…

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Why Your Organization NEEDS a LinkedIn Company Page

With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from.

You may have a personal page in place, but do you have a company page as well - for your association or chamber? If not, we highly recommend creating one! Here’s why (and how to actually do so):

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Preparing for GDPR at Your Association

If you’re in the association space, it’s hard to go a week without hearing the term “GDPR” thrown around. That’s because the enforcement date is quickly approaching: May 25.

Now we don’t want to add more stress to your plate, but if this is a topic and regulation your association has been grappling with, allow us to help. Here’s what you need to know about the European Union’s General Data Protection Regulation:

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Revamping Your Volunteer Program: 4 Questions to Ask Yourself

Associations are always in the market for volunteers. But as you probably know all too well, volunteers can be difficult to come by.

If your volunteer program needs a little love (and really, just more bodies), take a step back and ask yourself these four questions:

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Are You Setting Members Up for Success in Your Online Directory?

Being placed in your organization’s online directory is an important benefit to membership. It gives members exposure to the rest of your membership (and the industry or community at large), it means that you have endorsed this member and their expertise, and it’s a huge source of business referrals.

Beyond including each member in your directory, what else are you doing to really help them gain visibility and take advantage of those perks? It can be pretty easy to do, given that most member-based organization directories are online these days! We have a few thoughts you may want to consider:

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Shining a Spotlight on Your Association’s Member Benefits

How many benefits does your association have? Better question: How many of those benefits do your members actually use? Do you have benefits that your members don’t even know about? If we had to guess, we’d say yes.

But since members are already paying dues, don’t you want them to take advantage of all that they can? You want them to receive max value so they’ll continue to renew their membership.

Now you may be thinking, “Those benefits are listed on our association’s website. AND we include them in our onboarding documentation. How else can we get the message across?”

Well we recommend narrowing your focus. When you try to cover everything, that’s when people pick and choose. They may absorb the first two or three benefits you list, but after that, the information starts to get lost.

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Celebrating American Associations Day 2018

Oh, happy day! It’s no secret we love the association community, so having a full day (well, two days actually) to celebrate them…

Count. Us. IN.

We’re talking about American Associations Day, folks! A day to rally together, advance our industries, and revel in the Power of A!

To show our appreciation for associations, we asked a few Clickers (what we call MemberClicks employees) a few questions about their personal experience with associations. Here’s what they had to say…

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