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MC Talks
The MemberClicks Blog

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5 Ways to Combat Communications Fatigue Among Members

Email, social media, messaging apps - oh my! It’s safe to say that the abundance of solutions available these days have made keeping up with communications slightlyoverwhelming.

If you think your members may be experiencing “communications fatigue,” take a look at these five things you can do to combat it:

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Member Recruitment Tactics: Is Paid Digital Marketing the New Direct Mail?

What marketing channels does your association use to recruit new members? Of those channels, which ones are the most successful?

Marketing General Incorporated asked association professionals that same question in their 2018 Membership Marketing Benchmarking Report, and the top three channels that get the most new members are:

  • Word-of-mouth recommendations
  • Email
  • Promotion to/at your own conferences/trade shows

Now that may not come as a surprise to you, but this little insight might: According to that same study, 12 percent of associations consider digital marketing to be one of the most effective channels for acquiring new members. And of those associations that use digital marketing effectively, paid Facebook advertising and remarketing (Facebook, AdRoll, and Google) are the most effective methods.

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Communicating with Your Lapsed Members: 3 Messages to Try

When it comes to association management, there are few things more discouraging than when a member lapses. You worked so hard to recruit them! And engage them! And now they’re choosing not to renew?

Ouch.

But the thing is, they may not necessarily be choosing not to renew. They may not be thinking about it at all, which is why communicating with them - both leading up to the member expiration date AND after - is so critical.

Today, we’re focusing on the “after.” What types of messages should you be sending your lapsed members to encourage them to renew? We’ve put together three templates:

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Small-Staff Engagement Hack: Members Helping Members

As you may know, a few weeks ago, we had the opportunity to attend the American Society of Association Executives’ (ASAE) 2018 Annual Meeting & Exposition. All of the breakout sessions were great, but one in particular really stood out: “Limited Resources, Big Opportunities: Small-Staff Success Story,” presented by Eloiza Altoro, Principal Consultant at Mind Redesign Consulting, and Stefanie Reeves, Executive Director of the Maryland Psychological Association (MPA).

It’s no secret that we love small staffs, so any tips, tricks, hacks, and secrets that we come across that would make the lives of small-staff association professionals easier, well, we feel like we HAVE to share.

Here’s one hack in particular we think you’ll love:

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Engaging the "I'm Too Busy" Member: 3 Tips

It’s the excuse we hear over and over and over again: “I want to get involved. I’m just so busy right now!”

Does that mean engaging those members is a lost cause? Absolutely not! It just means your approach needs to be a little different.

To engage the “I’m too busy” member, consider the following:

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4 Common Marketing Mistakes for Associations to Avoid

As an association professional, you wear many, many hats. You’re in charge of marketing, events, fundraising, advocacy - and that’s just the beginning!

Having your hand in so many aspects of an organization is hard for many reasons, but one in particular is the fact that you can’t necessarily specialize in one particular segment (simply for lack of time). And as a result, mistakes happen.

We want to help you minimize those mistakes. So today, we’re honing in on marketing and identifying four common mistakes for associations to avoid:

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5 Ways to Combat Communications Fatigue Among Members

Email, social media, messaging apps - oh my! It’s safe to say that the abundance of solutions available these days have made keeping up with communications slightly overwhelming.

If you think your members may be experiencing “communications fatigue,” take a look at these five things you can do to combat it:

Continue Reading...

Adapting Your Association (and its Members) to Industry Changes

Does your association struggle to keep up with constant changes in your industry? It can be difficult for staff to navigate themselves, let alone to help keep members up-to-date!

Every industry is different, but if yours is particularly prone to change then you may want to have some things in place to ease any transitions. We thought of a few ways your association can keep itself and its members on course through change:

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How to Nail New Member Onboarding: 3 Musts

It’s no secret (or surprise) that the better you onboard, the more likely your new members are to stay with your organization. But what constitutes as an effective new member onboarding process? What should you really be doing? We’ve identified three musts:

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Try These Tricks for Engaging Members with Online Learning

Thanks to new tools and platforms, many traditional member benefits are being taken to the virtual space, allowing more flexibility for members to participate. One trend we’ve seen in the last few years is the traditional seminar being taken online to create webinars.

In fact, your association may already be conducting webinars on a regular basis! But, with any other member interaction, you want to make sure these learning opportunities are engaging so members continue to use them - and often. Try some of these tricks with your online learning program to make sure members keep coming back for more:

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3 Keys to Retaining Young Professional Association Members

It can be tricky to show young professionals the value of their membership when they’re trying to navigate post-graduate life. For some, it may simply be justifying the cost of membership. For others, it could be ensuring that they are getting enough out of your association that will help them in their careers.

Whatever the case may be, we have a few thoughts on how to keep the conversation (and your association) relevant to young professionals:

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