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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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Universal Membership Software Tips: Executing Events with Ease

Association and chamber events are an important piece to the member engagement puzzle. That being said, there is always a LOT to manage. That’s why we built your membership management software (whether that’s MemberClicks or WebLink) with the features to make managing events - large or small - a whole lot easier!

No matter which of our products you use, these tips can surely help you out:

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Using Member Feedback Before, During, and After Your Event

Getting your members opinions will always be paramount to executing a successful event. But that feedback shouldn’t come into play only after the event is over! The real secret to using member feedback to its fullest is to be constantly talking to them about what they want to see - before, during, and after the event.

Here are a few ways to gather and use member feedback that will grow event attendance and engagement, year after year!

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A Royal Affair: Event Planning Lessons from the 2018 Royal Wedding

Regardless of whether or not you read Us Weekly or tune into E! News, you’re likely at least semi-familiar with dare I say THE event of the year: the 2018 royal wedding between Meghan Markle and Prince Harry.

Scheduled to take place on May 19, this seems to be all people are talking about, which got me thinking...what can association professionals and event planners learn from all this? Turns out, a few things! Take a look:

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The Ultimate Post-Event Checklist for Association Pros

‘Tis the season for event planning! And whether your event is in the spring, summer, or even early fall, chances are, you’ve already started prepping.

But as much time as you spend on event-related activities prior to the actual event, how much time do you spend on post-event activities, really driving it home?

You’ve heard it before, but we’ll say it again: The event isn’t over when people leave the room. To really ensure success - both with your current event and those in the future - several “next steps” have to be completed. In fact, here’s a little checklist:

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15 Event Ideas for Your Young Professional Members

Engaging young professionals is tough, especially when it comes to events. Throw the word networking out there, and people seem to run for the hills.

But you know what makes networking a lot less intimidating and a lot more appealing? When there’s an activity to break the ice. (And no, nothing cheesy.) Remember, young professionals want to connect. It’s a big reason why they joined your association in the first place. Help them do so in a way that’s going to be fun for them.

Here are a few event ideas to consider:

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[Guest Post] The Problems Attendees Experience at Conferences

The following blog post was written by Amanda Kaiser, qualitative member researcher, writer, and speaker, and author of the Smooth the Path blog.

Members love to talk about their conference experience during in-depth interviews with me. We spend a lot of time talking about their conference experience because the conference is where most members get the most value.

Looking at the responses across more than three hundred interviews, of mostly very engaged members, a handful of typical weak spots in association conferences emerge:

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How to Simplify Speaker Selection with an Abstract Management Tool

While conferences are exciting to plan and execute, the actual process of sifting through and managing your submissions for session presenters can often be incredibly daunting. Without a system in place, you’re looking at hours of work between reading them, organizing your review team, gathering feedback and ensuring that selections are made fairly, timely and securely.

That’s where abstract management comes into play! Abstract management tools take all of that headache away and more, allowing you to manage submissions - and their reviews - with ease. Here are just a few ways that using an abstract management solution will save your association staff time (and energy) this conference season:

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How to Start a National Awareness Day for Your Association

Developing a national day to annually rally around your industry (or a related cause) is an excellent way to boost awareness for both your organization and its mission. Not only will this help with member engagement, but you’ll also be working toward starting a larger conversation about something important to you, your members and your industry. Bonus? You’ll be giving the public a platform and the resources they need to talk about it (for some of that invaluable word-of-mouth marketing).

But oh boy - where to even begin?! It may sound daunting, but in a world where International Talk Like a Pirate Day exists and is successful (yes, this is a real thing), we’re confident you can pull it off. Our advice: start small and grow it! Here are a few steps to get you going - who knows, 2018 could be the inaugural year!

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7 Ways a Conference App Adds Value to Your Event

Having a conference app just for your event is a seriously powerful tool. They are designed to get more attendee engagement - all while providing a refreshing experience. Plus, when you have a go-to partner to lean on for your conference app needs, you can focus on the content and event planning.

We’ve identified seven major benefits to creating an app dedicated solely to your conference. As you read, think about how each of these benefits would make your biggest annual event easier to manage!

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How to Find Event Sponsors That Are a Perfect Fit

Or as I like to call them: your Goldilocks Sponsors. These are the companies that just belong at your event. They aren’t providing products or services that are beyond your members’ needs...and making sense of their presence isn’t a stretch, either. Nope, they are - say it with me - juuuust right!

We get it, sponsors are important for throwing a successful event - necessary, even! Additional funding can go a long way for bringing your event to the next level, so usually this is a “the more the merrier” situation. But by doing your due diligence when hunting for sponsorships, you’ll be providing better quality connections for your members. And isn’t that what it’s all about? As you start planning your next big event, consider these tips for creating a more meaningful, value-driven experience for all:

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