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The MemberClicks Blog

Unique Swag Ideas

11 Unique Swag Ideas for Your Association's Next Trade Show

With every conference or trade show comes the topic of event swag. What should we give out? What’s fun and unique? What’s AFFORDABLE?

Sure, there are the tried-and-true items: t-shirts, water bottles, koozies, phone chargers, etc. (And don’t get us wrong - those are all great!) But we wanted to put together a list of fresh ideas; items your attendees may not come across quite as often.

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14 Ways to Promote Your Association's Next Event

One of the most difficult aspects of event planning is actually getting people to register and attend. You’re putting so much time and money into this. You need to make sure the ROI exceeds that.

So how can you drive awareness and registrations for your association’s next event? Here are 14 ideas:

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5 Website "No-Nos" for Association Pros

Your website is your association’s number one marketing tool. It’s how you not only recruit members, but engage and retain them.

That said, for your association’s website to be effective, there are a few “no-nos” we highly recommend you avoid. Specifically…

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Build a Thriving Referral Program in 5 Easy Steps

Starting a referral program from scratch can feel like a pretty overwhelming task. First, you have to target the members of your association that you think could be strong advocates in helping you acquire new members. But then, how do you actually get them to start sending referrals your way?

Take a look at these five steps you should try to start building up a solid referral program for your association.

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Why a Modern Website is Crucial for Attracting & Engaging Members

Your website is your digital first impression. It’s the first place that anyone goes to find information about your association, and if it’s slow, difficult to navigate, or unappealing to the eye, you’re going to lose your audience’s attention…fast.

Did you know that 47% of Internet users expect your website to load in 2 seconds or less? And if it doesn’t load in 3 seconds, 40% say they will just leave.

More food for thought: According to a Hubspot article, psychology plays a big role in our ability and desire to consume website content. 94% of participants in a study about design and readability indicated that their uneasiness about a website’s design caused them to not trust the information. 94%!!

These stats aren’t meant to be scary – it’s just our reality! And it simply means it’s worth the time and effort it takes to continually refresh your website to be modern and responsive. Think about it:

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7 Email Marketing Trends to Try for Increasing Member Engagement

Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting!

So exciting, in fact, that you may not know where to begin. Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. Pick two or three (or more!) and give them a try:

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Could a Young Professionals Microsite Be What Your Association Is Missing?

Engaging the next generation now is a big concern for many associations. Engaging your members in general is tough. But engaging the young professional sector presents a whole new set of challenges. How can you showcase your association’s value - value that can’t be accessed elsewhere, or worse, for free? How can you get your YP members to attend events where many people there are, in fact, twice their age?

Well let me ask you this: How much of your association’s marketing material is designed for young professionals? Not can be used for but is exclusively for? If the answer is “not much,” that may be the missing link.

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[Guest Post] Best Practices and Examples: KPIs for Membership Organizations

The following blog post was written by Lacy Lyons at TechnologyAdvice.com.

As use of the internet and social media becomes more integrated into the daily lives of consumers, various sectors of the economy are debating the uses and merits of KPIs, or key performance indicators, to evaluate successes and areas of potential growth. The consensus among academic researchers and business people is that KPIs are useful tools, but only when they are combined with the needs of employees and customers. It is important to remember, too, that different workplaces and organizations should tailor their KPIs to fit the demands of their individual environments, rather than deciding on industry standards without taking the conditions in which the company operates into account.

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How to Ace Networking at Your Next Industry Event: 3 Techniques

It’s no secret that most people are nervous when it comes to networking. You’re usually walking around a room full of strangers who are only connected through your industry and feeling the pressure to strike up one (or more!) random conversation. Sounds kind of intimidating, right?

While we can’t take all your jitters away, we do have some recommendations to help you make the most out of any upcoming networking event with less stress. Take a look at these three techniques you should try to feel your best when it comes to networking.

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Naming Your Association’s Newsletter: 4 Questions to Ask Yourself

When it comes to newsletters, sometimes the name is just as important as the content inside. You want it to be fun, catchy, memorable - something your members will want to open and read through.

Now we’ll be the first to admit, naming can be tricky, so to help you out, here are four questions to ask yourself when embarking on the newsletter naming journey:

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