Your website is your digital first impression. It’s the first place that anyone goes to find information about your association, and if it’s slow, difficult to navigate, or unappealing to the eye, you’re going to lose your audience’s attention…fast.
Did you know that 47% of Internet users expect your website to load in 2 seconds or less? And if it doesn’t load in 3 seconds, 40% say they will just leave.
More food for thought: According to a Hubspot article, psychology plays a big role in our ability and desire to consume website content. 94% of participants in a study about design and readability indicated that their uneasiness about a website’s design caused them to not trust the information. 94%!!
These stats aren’t meant to be scary – it’s just our reality! And it simply means it’s worth the time and effort it takes to continually refresh your website to be modern and responsive. Think about it: