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The MemberClicks Blog

Like it or not, your website is a living, breathing thing. It must be consistently maintained and updated in order for members to visit regularly and keep engaging with information and content.

Don’t be overwhelmed! By planning ahead, you can easily make sure that a few key website features are kept fresh and relevant. Here are the five features we recommend you focus on, and how often you should refresh them:

As you well know, retaining existing members requires a lot less time and resources (aka, money) than recruiting new ones. But you also know that proving and communicating membership value can be tough.

Your membership management software (whether it’s MemberClicks or WebLink) is built to arm you with information that’ll help. Here are a few ways to leverage your software for member retention:

I know what you’re thinking: “What the heck is FUGA?!”

FUGA stands for Feature Usage Gap Analysis: It’s a special report card for your database that identifies exactly what features you aren’t using - but should be!

This year at MC LIVE!, you’ll have the opportunity to sit down with a software expert and go over your report. Trust me when I say, you’ll walk out of the FUGA Shack with actionable tactics to get the absolute most out of your database and best serve your members.

Here are 8 reasons to join us in the FUGA Shack at MC LIVE! (Psst - if you haven’t registered yet for the user conference, hurry before prices go up on August 1!):

In order to continue empowering member-based organizations to thrive through refreshing technology and a heart for service (our mission!), MemberClicks takes a very methodical approach to how we develop our association management software products (MemberClicks and WebLink).

We give all of our customers ample opportunity to provide product feedback and let us know what features they want to see. If you’ve ever submitted a suggestion and are wondering what happens next, this sneak peek is for you! Here are the six steps our Product team goes through to uncover needs, and prioritize features and fixes:

In June, we announced a contest called “What’s Your Why?” to talk about your “why” - or, your passion. The reason you stay late, volunteer, and go the extra mile for your organization. In other words, what makes you and your colleagues tick?

Over the course of the month we received nearly 30 submissions from association and chamber professionals from across the country. Thank you for all of your amazing submissions, it was truly a tough decision to choose a winner!

Every single Clicker (MemberClicks employee) was given the opportunity to vote and, after some deliberation, we’re pleased to announce that we have selected a submission to receive a FREE registration (plus flight and hotel expenses) to MC LIVE!, a three-day conference for association and chamber professionals.

Join MemberClicks in congratulating…

Ohh boy, this summer is really heating up (pun totally intended) with more and more events! Where will we see you in July or August? Check out where we'll be, plus all of the upcoming training opportunities for both MemberClicks and WebLink users:

Whenever you see the MemberClicks brand, your first experience always begins with our Marketing team. Each member of our Marketing team uniquely strives to ensure MemberClicks remains shockingly refreshing to each and every one of you. Why? Because they take it personally! This ranges from designing our brand and organizing our industry presence to brainstorming new relevant content ideas and analyzing industry trends.

The trick to getting the most out of your association’s conference app is getting downloads before the event itself starts. That way, attendees have a ton of information in advance, you can push pre-event notifications directly to their phones to get them excited, and you’ll have a quick and easy line of communication open in case of any changes.

A conference app is a tool that event attendees value, so getting downloads shouldn’t be too difficult. That being said, you have to promote it in order for attendees to know it exists! Here are few tips to get you started:

While planning MC LIVE!, MemberClicks’ conference for association and chamber professionals, we’ve asked ourselves a lot of questions when deciding what sessions to move forward with. To list a few:

Is the topic thought-provoking?

Is the speaker a leader in the industry community?

Will session attendees walk away with actionable tactics?

Another thing we’ve considered is whether or not the session would qualify for CAE credit - and boy, have our speakers come through. In fact, at MC LIVE! nearly every breakout session is worth credit. We're happy to say you could earn 8+ over the 2.5 days of the event! Take a look at these CAE-credit-earning sessions (worth 1.25 each):

A personal touch is key to effective member acquisition. Actually building a relationship with prospective members will help communicate the value of membership by honing in on what’s important to them, and make it easier to continually engage them once they do become a member.

It can be difficult to focus on creating that personal connection when there are so many other details to keep track of in membership acquisition. However, let your software do some of that heavy lifting - that’s what it’s for, after all! Whether you’re using MemberClicks or WebLink, here are a few ways your database can support your member acquisition initiatives: