When it comes to my work style - and lifestyle - the one thing I can’t live without is the act of making checklists. I have lists for my daily to-dos, what I need from the store, what to pack for an upcoming trip, etc. (And I do mean etc.)
Why my love for checklists? They’re easy to run through. Depending on the type of list, I can often sit down and knock out list item after list item, without getting distracted. (As long as I make it a point to dedicate time to that list.)
Which got me thinking, could checklists be beneficial to your members as well? You likely send them different emails throughout the month asking them to complete various tasks: to register for this, read that, sign up for this, etc. But when your members receive those emails, they may be at work (busy!) and think, “Oh, I’ll get to that later.”
...But later never comes.
That said, what if your “asks” were all in the same place? What if you sent your members a monthly checklist (key: it needs to be short) with ways to engage with your association? You could still send all the standard emails and communications you normally do, but in one email (for example, your monthly newsletter), you could summarize what you’d like members to complete that month.