It was one of the biggest topics (and challenges) of 2017. And in 2018, we’re STILL talking about it.
The topic? Engaging young professionals.
You know as well as we do, it’s not easy! You’ve probably read a lot about it, and maybe even tried a few new tactics in the past couple of years. But if you’re still struggling to engage Millennial members (and Gen Z members, for that matter), you’re not alone.
Fortunately, the Georgia Society of Association Executives hosted a webinar a couple of weeks ago centered around this very topic. You’ve probably heard that one of the best ways to engage young professionals is to get them involved in the process - to create a task force, so to speak. Well that’s certainly true, but how do you create an effective young professionals task force at your association (particularly when you’re already struggling to engage young professionals)?
Aaron Manogue, Marketing Manager at AMPED Association Management, had some ideas. (And note: He IS a young professional who’s created a successful young professionals task force.)