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MC Talks
The MemberClicks Blog

7 Membership Management Reminders for 2017

7 Membership Management Reminders for 2017

2017 is officially here, and that means new goals and resolutions for your association. But before you dive too heavily into those, take a look at these important reminders (some big, some small) regarding membership management in 2017...

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What Hollywood’s Award Season Can Teach Us About Association Event Planning

Award season is officially here. It started off with the Golden Globes last week, and soon will be the SAG Awards, the People’s Choice Awards, the Grammy Awards, and the Oscars (upon many others).

Now I’ll be the first to admit, I’m a SUCKER for award season. I love the red carpets, the timely tweets, the speeches - everything. Which got me thinking: How do these networks get people (like me) so excited about events that they’re not even attending? And more importantly, how can associations incorporate those tactics to get their members (and potential members) excited about events?

Here are a few things we can learn from Hollywood’s award season:

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The Return of Print Marketing (And Why It Matters for Your Association)

Exciting news, association pros! Print marketing ISN’T dead! I was tuned into Kiki L'Italien’s Association Chat the other day with special guest Tom Morrison, and Tom made a comment that REALLY made my ears perk up: Print marketing is making a comeback!

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7 Membership Management Reminders for 2017

2017 is officially here, and that means new goals and resolutions for your association. But before you dive too heavily into those, take a look at these important reminders (some big, some small) regarding membership management in 2017:

Continue Reading...

Twitter Launches Live-Video Feature (And It Could Be a Game-Changer)

Social media platforms are constantly rolling out new features - that’s no surprise. But Twitter’s latest update could be a real game-changer, particularly for association’s social media.

The popular social media network recently announced that users can now broadcast live video directly from the app.

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8 Beginner Blogger Mistakes to Avoid

It’s no secret we’re big advocates of blogging. Fresh, educational content written in mostly light-hearted tones - what’s not to love?!

Now blogging does require a little work, especially if you’re new to the game. And in fact, if you are new to blogging, there are a few mistakes in particular you’ll want to avoid.

Start Blogging Online, a resource center for anyone looking to start a blog, put together a great infographic explaining just what those common mistakes are:

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Redefining Your Engaged Members

We talk a lot about member engagement: How to boost it, how to appeal to different people/generations, how to take advantage of seasonal ups and downs, etc. But let’s take a step back for a second: How do you define an engaged member?

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Getting Started with Video at Your Association

I went to Hubspot’s annual marketing and sales conference a few weeks ago (better known as INBOUND), and the one theme I heard over and over and over again was the importance of video. In fact, one speaker suggested 50 percent of organizational content next year be video. Can you believe that?! 50 percent!

Now 50 percent may be a huge stretch for your organization, particularly if you’re not doing anything with video as of now. But if there’s one takeaway here, it’s that you should definitely start. In fact, here are a few tips to help you get started with video at your association:

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3 Tips for Generating Seasonal Member Engagement

The good news: Holiday season is officially in full swing! The bad news: That can sometimes result in your members going somewhat to completely MIA.

But not to worry! We’ve got a few tips to help you engage your members even during the busy holiday season. Check ‘em out!

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4 Generational Myths Every Association Professional Should Stop Believing

The “generation gap” is a buzzword you’ve likely heard and read a lot about. You know there are four generations functioning within the workforce, and you know you need to engage each generation differently, but have you ever stopped to consider that some of the information you’ve consumed (or assumed) might be wrong?

In fact, here are four popular generational myths that every association professional should stop believing:

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The Small-Staff Guide to New Member Onboarding

If we had to guess, we’d say you probably put a LOT of time and energy into recruiting new members - and that’s completely understandable. Your members are the lifeblood of your organization.

That said, because you put so much time and energy into recruiting new members, you absolutely want them to stay! And a big part of getting them to stay is making sure they’re onboarded correctly.

Not sure how to onboard your new members? Here are a few tips:

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