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The MemberClicks Blog

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Membership Renewal Emails: 3 Templates Worth Adopting

You likely send your members all types of email messages: news updates, event promotions, event reminders, etc.

But some of the most important email messages you send your members: renewal notices. You WANT them to renew, and so the reception of those messages matter.

So how can you write renewal reminder emails that your members will respond well to? We’ve put together three email templates (and times to send) that we’ve found typically work well for associations and chambers. Take a look!

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How to Regularly Host Virtual Meetings with Your Members

This age of connectivity has certainly opened up a number of ways we can communicate with each other. Not only that, but it’s given us the opportunity to be more flexible in the way we conduct business.

Have you ever considered regularly hosting virtual meetings with your members? It’s not as hard as it may seem! And making certain membership activities more accessible to members is totally worth the learning curve. Since MemberClicks acquired ePly and WebLink, adding office locations in Vancouver and Indianapolis, we’ve gained a lot of experience in this area. Here are a few things we’ve learned:

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The Dos and Don’ts of Handling Brand Damage Control

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch!

If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

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Are You Setting Members Up for Success in Your Online Directory?

Being placed in your organization’s online directory is an important benefit to membership. It gives members exposure to the rest of your membership (and the industry or community at large), it means that you have endorsed this member and their expertise, and it’s a huge source of business referrals.

Beyond including each member in your directory, what else are you doing to really help them gain visibility and take advantage of those perks? It can be pretty easy to do, given that most member-based organization directories are online these days! We have a few thoughts you may want to consider:

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3 Ways to Use Survey Feedback to Recapture Member Interest

No matter the time of year, membership retention is always on the mind of any association professional. Earlier this month, we highlighted the importance of using thoughtful member surveys to improve your member retention plan. But now you may be asking yourself, “What do I do once I get all of this feedback?”

Worry no more! Check out these three effective ways you can take your member’s survey responses and turn them into quick and easy action items.

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Shining a Spotlight on Your Association’s Member Benefits

How many benefits does your association have? Better question: How many of those benefits do your members actually use? Do you have benefits that your members don’t even know about? If we had to guess, we’d say yes.

But since members are already paying dues, don’t you want them to take advantage of all that they can? You want them to receive max value so they’ll continue to renew their membership.

Now you may be thinking, “Those benefits are listed on our association’s website. AND we include them in our onboarding documentation. How else can we get the message across?”

Well we recommend narrowing your focus. When you try to cover everything, that’s when people pick and choose. They may absorb the first two or three benefits you list, but after that, the information starts to get lost.

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11 Member Details Associations Need to Track for Better Engagement

Do you really know what’s happening in your membership? What your members are truly interested in, or what topics make them tick? Can you easily see what events they have the attended in the past year, what their engagement levels are, and why they stay? 

Most importantly, do you know how to use this kind of information to help improve member engagement and retention - and even new member sales?

Many associations and chambers of commerce abandon what I like to call “member discovery” because it’s just too much work, it’s not automated and - if their website isn’t integrated with their AMS - they find the data entry to be cumbersome. More often than not, even associations that are tracking this information are unsure of how to get this intelligence out of their membership management system and to use it to help them achieve their goals.

The result? Missed opportunities abound for demonstrating membership value and increasing engagement, retention and sales.

Here are a few things your team should consider tracking if you are not:

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Creating a Social Media Content Calendar at Your Association

By now, you probably know the importance of social media. But have you ever sat there thinking, “What on earth am I supposed to post?!”

Or…”Why does no one ever like our stuff?!”

Yeah, we’ve been there too. It can be frustrating, no doubt. But whether you’re struggling with lack of content or lack of engagement (or both), we’ve found there’s one tool that typically prompts some activity: a social media content calendar.

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3 Steps for Pitching a New Idea and Getting the "Yes"

Most of us entered our careers all bright-eyed, creativity flowing, ready to take on the world. And then, most of us quickly learned some universal truths - one of which being it can be very difficult to pitch an idea to upper-management that is new or “different” to your organization, and get the go-ahead. This can be especially difficult in industries that are more hesitant to change, like associations and other member-based organizations.

That being said, the biggest barrier toward getting the “yes” typically lies in how you bring your new idea to the decision-maker. It’s not that your idea is bad - it’s just different, and they can’t quite see your vision right away, so they’re more inclined to pass. With these three steps, you can easily take a step back and build a pitch that will resonate with your boss, CEO or board in a way that they’ll easily understand its potential for having a positive impact on your members.

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Universal Membership Software Tips: Boosting Member Engagement

No matter your organization type, size, or location, I think we can all agree that finding ways to increase member engagement is a constant. After all, a happy and engaged member is a member who will renew! And talk you up to their network. And volunteer. And manage a committee. Indeed, member engagement is the soul of your organization.

Lucky for you, your software solution - whether it’s MemberClicks or WebLink - is built for member engagement. They are intuitive enough to make engaging easy for members, all while tracking your initiatives so that you can proactively fix what isn’t working. Here are just a few things your system can do to increase member engagement:

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[Guest Post] Retaining New Members Through a New Member Orientation Webinar

The following blog post was written by the Indiana Society of Association Executives, whose mission is to support and strengthen the success of association professionals and the associations they serve.

According to Marketing General (in their 2017 Membership Marketing Benchmarking Report), the retention rate among new members for individual membership associations averages 64 percent. This is much lower than the overall member retention rate, which averages 77 percent. Therefore, it is important associations engage new members as quickly as possible after they join.

One traditional way of engaging new members is to send them a new member welcome kit, which explains all of their various member benefits. Given the digital era, some associations have even gone to an online kit. Many associations also sponsor a new member orientation at their annual conference - to further engage new members.

However, given the importance of a personal touch immediately after a new member joins (and how that can have a major impact on retention), have you thought about hosting a new member webinar and then posting that information online so those who attended can later review it?

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