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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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Making Member Engagement Easy: A Monthly Checklist

When it comes to my work style - and lifestyle - the one thing I can’t live without is the act of making checklists. I have lists for my daily to-dos, what I need from the store, what to pack for an upcoming trip, etc. (And I do mean etc.)

Why my love for checklists? They’re easy to run through. Depending on the type of list, I can often sit down and knock out list item after list item, without getting distracted. (As long as I make it a point to dedicate time to that list.)

Which got me thinking, could checklists be beneficial to your members as well? You likely send them different emails throughout the month asking them to complete various tasks: to register for this, read that, sign up for this, etc. But when your members receive those emails, they may be at work (busy!) and think, “Oh, I’ll get to that later.”

...But later never comes.

That said, what if your “asks” were all in the same place? What if you sent your members a monthly checklist (key: it needs to be short) with ways to engage with your association? You could still send all the standard emails and communications you normally do, but in one email (for example, your monthly newsletter), you could summarize what you’d like members to complete that month.

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Fresh Formats for Your Association’s Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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Why You Need to Build a Digital Relationship with Your Members

You know by now that your website, emails, social media pages, and other online channels are vital to communicating with members (and prospects) these days. And thanks to tools like your database and Google Analytics, you can create a history by capturing most of those interactions and the way members respond to them on an individual level.

Why would you want to do that? Over time, building a digital relationship will help you acquire, engage, and retain more members. You’ll be able to understand the best ways to communicate with them online, and use that to your advantage during in person interactions!

Here are a few reasons why (if you haven’t already) it’s time to start building that digital relationship with each member:

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3 Steps to Implement a Member Appreciation Day for Your Industry

Who doesn’t love another reason to celebrate! If you’re looking for another fun way to engage with your organization’s members, have you considered publicly recognizing a day all about your industry? Most industries already have a specific calendar day dedicated to their craft, so your first step is already covered!

But wait, how do you actually celebrate this day with your members (remotely!) all over the world? And how will this help you with membership awareness, engagement, and retention? Don’t worry! Check out these three steps you should take to start implementing an appreciation day that your members won’t forget!

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Why Your Organization NEEDS a LinkedIn Company Page

With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from.

You may have a personal page in place, but do you have a company page as well - for your association or chamber? If not, we highly recommend creating one! Here’s why (and how to actually do so):

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How to Regularly Host Virtual Meetings with Your Members

This age of connectivity has certainly opened up a number of ways we can communicate with each other. Not only that, but it’s given us the opportunity to be more flexible in the way we conduct business.

Have you ever considered regularly hosting virtual meetings with your members? It’s not as hard as it may seem! And making certain membership activities more accessible to members is totally worth the learning curve. Since MemberClicks acquired ePly and WebLink, adding office locations in Vancouver and Indianapolis, we’ve gained a lot of experience in this area. Here are a few things we’ve learned:

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The Dos and Don’ts of Handling Brand Damage Control

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch!

If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

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Are You Setting Members Up for Success in Your Online Directory?

Being placed in your organization’s online directory is an important benefit to membership. It gives members exposure to the rest of your membership (and the industry or community at large), it means that you have endorsed this member and their expertise, and it’s a huge source of business referrals.

Beyond including each member in your directory, what else are you doing to really help them gain visibility and take advantage of those perks? It can be pretty easy to do, given that most member-based organization directories are online these days! We have a few thoughts you may want to consider:

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3 Ways to Use Survey Feedback to Recapture Member Interest

No matter the time of year, membership retention is always on the mind of any association professional. Earlier this month, we highlighted the importance of using thoughtful member surveys to improve your member retention plan. But now you may be asking yourself, “What do I do once I get all of this feedback?”

Worry no more! Check out these three effective ways you can take your member’s survey responses and turn them into quick and easy action items.

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Shining a Spotlight on Your Association’s Member Benefits

How many benefits does your association have? Better question: How many of those benefits do your members actually use? Do you have benefits that your members don’t even know about? If we had to guess, we’d say yes.

But since members are already paying dues, don’t you want them to take advantage of all that they can? You want them to receive max value so they’ll continue to renew their membership.

Now you may be thinking, “Those benefits are listed on our association’s website. AND we include them in our onboarding documentation. How else can we get the message across?”

Well we recommend narrowing your focus. When you try to cover everything, that’s when people pick and choose. They may absorb the first two or three benefits you list, but after that, the information starts to get lost.

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