<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1189527557777502&amp;ev=PageView&amp;noscript=1">

MC Talks
The MemberClicks Blog

6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

Continue Reading...

Should Your Association Be Active on Instagram?

Instagram has been out for a while now - since 2010 actually. And in that time, it’s grown tremendously. As of December of 2016, the photo sharing network had 600 million monthly users (up from 500 million in just July of 2016).

That’s some pretty significant growth!

That said, should your association be using Instagram? Well, in all honesty, it just depends.

For a more clear-cut answer, consider asking yourself these three questions:

Continue Reading...

The Benefits of Hosting a Virtual Conference at Your Association

It’s no secret that in this day and age, everything’s going digital. Meetings, events, methods of communication - you name it, it’s all going online.

That said, is an online event, such as a virtual conference, something your association should consider? What exactly are the benefits of hosting a virtual conference versus a traditional, in-person event?

Well, as it turns out, there are several. Take a look!

Continue Reading...

3 Questions to Ask Yourself When Looking for Volunteers

If membership recruitment is tough (which it is), volunteer recruitment is 10x tougher. You’re asking people to give their time - a scarce resource, particularly nowadays.

So what’s the trick? Well there is no easy or sure-fire method for finding volunteers, but if you’ve been struggling lately, consider asking yourself these three questions:

Continue Reading...

6 Questions to Ask Your Members BEFORE Planning an Event

We all know the importance of asking for feedback - and most of us are pretty good at actually doing so. But what about asking for input? Are we doing that enough?

Continue Reading...

7 Event Planning Details That Associations Often Overlook

The devil is in the details. We’ve all heard it, and most of us have lived it. But what details, in regards to event planning, tend to trip association professionals up the most? We’ve got seven:

Continue Reading...

The Rise of the Solopreneur (And How Your Association Can Help)

You may have heard (or noticed) that more and more people are working independently. In fact, according to a recent survey from the Freelancers Union, “Freelancing in America: 2016,” freelancers now make up 35 percent of U.S. workers - and that number is on the rise.

So what does that mean for your association? How can you attract these solopreneurs to your organization and engage them in such a way that they’ll stay?

Here are a few tips:

Continue Reading...

3 Ways to Engage Your Members Via Email

Email. So great in theory, but sometimes, so difficult in execution. You HAVE all of your members’ email addresses, so why is it so difficult to actually communicate with them via email? (We’re talking high open rights, high click-through rates, low (if any) unsubscribes - the whole nine yards.)

Well, there’s no easy answer to this. But there ARE a few best practices. Check out these three ways to engage your members via email:

Continue Reading...

How to Customize Your Member Experience (With Limited Time and Money)

Wouldn’t it be awesome if you could customize everything little thing you did for your members? We’re talking content, meetings, events - the whole member experience.

Yeah, that would be great (just think of the engagement!), but even for staffs of 100+, that’s pretty difficult to do. And for staffs of 1 - 2, it’s virtually impossible.

But that’s not to say you can’t customize your member experience at all. There are a few things you can do to make your members feel special, even if you are only a staff of 1 - 2.

Take a look:

Continue Reading...

What Hollywood’s Award Season Can Teach Us About Association Event Planning

Award season is officially here. It started off with the Golden Globes last week, and soon will be the SAG Awards, the People’s Choice Awards, the Grammy Awards, and the Oscars (upon many others).

Now I’ll be the first to admit, I’m a SUCKER for award season. I love the red carpets, the timely tweets, the speeches - everything. Which got me thinking: How do these networks get people (like me) so excited about events that they’re not even attending? And more importantly, how can associations incorporate those tactics to get their members (and potential members) excited about events?

Here are a few things we can learn from Hollywood’s award season:

Continue Reading...

The Return of Print Marketing (And Why It Matters for Your Association)

Exciting news, association pros! Print marketing ISN’T dead! I was tuned into Kiki L'Italien’s Association Chat the other day with special guest Tom Morrison, and Tom made a comment that REALLY made my ears perk up: Print marketing is making a comeback!

Continue Reading...

Subscribe Now to Receive MC Talks in Your Inbox

Learn more today!  For more information, call us at 800.914.2441 or click the button below. Contact Us

Follow Us