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MC Talks
The MemberClicks Blog

Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Making Big Events Feel Small Again: 3 Tips for Association Pros

If your annual meeting or event keeps growing, first of all, that’s AMAZING news! You put so much time and energy into planning that event, and the fact that people not only want to attend but are attending is huge.

That said, the bigger your event gets, the harder it can sometimes be to engage attendees. It’s harder to chat with them face-to-face, to encourage small group discussions, to get them to attend big happy hours/networking events, etc.

So what’s trick? How do you make your big event still feel somewhat small? We’ve got a few tips:

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Association Professionals: Are Your Educational Sessions “Diverse” Enough?

Education is likely one of your association’s biggest offerings. And it’s likely at the heart of your annual meeting or conference. (People attend to network and learn.)

But here’s a question: Are your educational sessions diverse enough for attendees? And we don’t necessarily mean in terms of content, but rather, in terms of format.

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6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Does Your Association REALLY Need an Online Social Community?

The topic of online social communities typically spurs a lot of discussion. First, people often wonder how they’re different than traditional social media sites. But once that’s cleared up, the big question is “Does my association really need one?”

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6 Ways to Supercharge Your Association’s Newsletter

So you have a newsletter and it’s filled with some pretty valuable information, but people aren’t really opening it or engaging with it the way you’d like. What gives?

Well there could be a number of things impacting your newsletter readership, but the good news is there are several things you can do to revamp (ahem, supercharge) it and bring it back to life:

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4 Things Your Members WANT to Hear

You probably spend a lot of time crafting and sending out messages to your organization’s membership. But are those messages even being heard? And if they are, are they resonating with people?

You have a lot to communicate to your members, so to do so effectively, take a look at these four messages your members genuinely want to hear:

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The One Thing Your Association Needs to Multiply Member Engagement

You have a website, post semi-regularly on social media, host various meetings and events, but you still feel like member engagement is an issue at your association.

What’s missing?

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Engaging Your Association’s Introverts: 3 Tips

You’ve probably heard and read a lot about introverts. You might even BE an introvert. But are you taking enough action to engage your association’s introverts?

If not, it might be time to offer a few new outlets/opportunities. In fact, here are three specific ways to engage your association’s introverts:

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Should Your Association Be Active on Instagram?

Instagram has been out for a while now - since 2010 actually. And in that time, it’s grown tremendously. As of December of 2016, the photo sharing network had 600 million monthly users (up from 500 million in just July of 2016).

That’s some pretty significant growth!

That said, should your association be using Instagram? Well, in all honesty, it just depends.

For a more clear-cut answer, consider asking yourself these three questions:

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The Benefits of Hosting a Virtual Conference at Your Association

It’s no secret that in this day and age, everything’s going digital. Meetings, events, methods of communication - you name it, it’s all going online.

That said, is an online event, such as a virtual conference, something your association should consider? What exactly are the benefits of hosting a virtual conference versus a traditional, in-person event?

Well, as it turns out, there are several. Take a look!

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