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MC Talks
The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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5 Methods to Retain Your One-and-Done Members

Let us guess: Member turnover on your mind? No matter the season, every association professional worries over the loss of a hard earned member. Harder still is catching those members who come into your association for one sole reason and then slip away without even a goodbye.

If you’re looking to catch these folks before they leave, check out these five methods you should try to retain those one-and-done members of your association.

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Refocusing on Member Retention: 7 Best Practices

Member retention is likely in the back of your head at all times. But the problem is, there are a million other things going on in your head as well! Member engagement, event planning, the day-to-day logistics of running your association - the list goes on and on.

But let’s take a moment to refocus on member retention. What are a few things you can be doing throughout the year (not just at the end or beginning when renewal season rolls around) that can really help bump up member retention at your association? Here are a few ideas and best practices:

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4 Tips to Revitalize Your “Black Sheep” Committee

If your association is like most, you have that one committee that just can’t keep the attention of your members and ends up feeling like a struggle to even keep afloat. Feeling lost at what to do?

Take a look at our four tips that will help bring life back into your “black sheep” committee and regain your members interest!

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3 Steps to Implement a Member Appreciation Day for Your Industry

Who doesn’t love another reason to celebrate! If you’re looking for another fun way to engage with your organization’s members, have you considered publicly recognizing a day all about your industry? Most industries already have a specific calendar day dedicated to their craft, so your first step is already covered!

But wait, how do you actually celebrate this day with your members (remotely!) all over the world? And how will this help you with membership awareness, engagement, and retention? Don’t worry! Check out these three steps you should take to start implementing an appreciation day that your members won’t forget!

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The Dos and Don’ts of Handling Brand Damage Control

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch!

If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

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Membership Renewal Emails: 3 Templates Worth Adopting

You likely send your members all types of email messages: news updates, event promotions, event reminders, etc.

But some of the most important email messages you send your members: renewal notices. You WANT them to renew, and so the reception of those messages matter.

So how can you write renewal reminder emails that your members will respond well to? We’ve put together three email templates (and times to send) that we’ve found typically work well for associations and chambers. Take a look!

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3 Ways to Use Survey Feedback to Recapture Member Interest

No matter the time of year, membership retention is always on the mind of any association professional. Earlier this month, we highlighted the importance of using thoughtful member surveys to improve your member retention plan. But now you may be asking yourself, “What do I do once I get all of this feedback?”

Worry no more! Check out these three effective ways you can take your member’s survey responses and turn them into quick and easy action items.

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6 Types of Questions for Your Next Member Needs Assessment

If you’re not already, you might want to get in the habit of administering a member needs assessment on a regular basis. You can get a pretty good idea of everyone’s happiness, engagement, and frustrations in your daily interactions, but the fact of the matter is: People don’t always feel comfortable giving their honest opinions all the time. Especially to your face.

Asking your members to take a survey about their satisfaction and preferences once a year or so will help you truly understand the “temperature” of your membership - and allowing them to do so anonymously means you get that honesty. Plus, this insight will help you and your staff make more informed decisions! Take a look at these types of questions (and some examples) to get you started:

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5 Ways to Excel at Customer Service Online

Like many for-profit companies, associations are in the business of people. When people pay for membership, you’re a part of the package their purchasing. That said, customer service is KEY.

Now, you’re probably really good at providing exceptional customer service in person. You likely greet members with a big smile, ask them how their day is going, assist them with their needs, etc. But providing that same level of customer service online...well, that’s tricky. People can’t see you, and there’s often a small period of time in between when a person says or thinks something and when you can actually respond.

So how can you make sure you’re meeting (and exceeding) people’s customer service expectations online? Here are a few tips:

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Moving Your Organization to a Tiered Dues Structure: Getting Started

Chambers and associations are a vital source of connection, but (just like many other industries) they’ve been forced to find ways to stay relevant in the age of the Internet. It’s become very easy for members to find each other and connect on their own time, use online tools to easily generate leads and market themselves, and access resources to learn more about their industry and how to advocate for it.

While organizational membership is still important, all benefits simply don’t apply to all members anymore: That’s where tiered dues comes in. A tiered dues structure virtually eliminates any loss of membership value, because you’re asking members to invest in a package based on value. Inviting members to have more control over their benefits ensures they will get the value they want out of their membership, which in turn will increase engagement, retention, and overall satisfaction.

I know - it sounds daunting, but the process for implementing a tiered dues structure can be totally painless with a little guidance and planning. And with any change, you’ll want to do some homework. Here are some “assignments” to get you started:

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