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The MemberClicks Blog

Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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How to Create a Formal Membership Retention Plan

You know the importance of membership retention, but do you have a formal membership retention plan? Do you have tactical steps in place that you’re actively completing to boost membership renewals? If not, you may want to consider creating one, particularly so you and your staff have something concrete to reference (and improve upon) throughout the year.

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From CalSAE’s #ELEVATE17: Retention Tactics That Work

Regardless of what role you have at your organization (Executive Director, Membership Coordinator, Director of Education and Events, etc.), retention is probably one of your big “bottom lines.” Everything you do is about providing your members with enough value that they’ll want to renew.

So the question is, what can you do to help bump up those membership retention rates? Well at the California Society of Association Executives’ 2017 Annual Conference - better known as ELEVATE - Dave Kilby, President and CEO of the Western Association of Chamber Executives (W.A.C.E) spoke about how to boost membership retention.

He spoke about several tactics in particular, but four specifically stood out:

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2 Types of Renewal Emails You NEED to Be Sending

Renewals are SUCH a big part of managing your association. Recruitment is tough enough, so once you have those members, you want to make sure they stay.

Now there are tons of best practices regarding membership renewals, but when it comes to communication - letting your members know it’s time to renew - email is one of the best (and most popular) channels to use. In fact, according to Marketing General Incorporated’s 2016 Membership Marketing Benchmarking Report, 77 percent of associations report email as the most effective marketing channel for membership renewals.

That said, what types of emails should you be sending to boost membership renewals? We’ve identified two:

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4 Ways to Make Your Members Look Good

There are probably a number of reasons people join your association - for professional development, to network with other industry-professionals, to have easier access to job opportunities, etc. But regardless of all those reasons, there’s one thing all of your members would love to have from your association - and that’s for you to make them look good.

I mean think about, who DOESN’T want to look good?! We want to look good in our industry and to our peers. It makes us feel valuable and gives us an edge, and professionally, that’s exactly what you want to have.

So how do you make your members look good? We’ve got a few ideas:

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7 Membership Management Reminders for 2017

2017 is officially here, and that means new goals and resolutions for your association. But before you dive too heavily into those, take a look at these important reminders (some big, some small) regarding membership management in 2017:

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Preparing for Dues Renewal Season: 3 Reminders

For many associations, dues renewal season is right around the corner. And with that often comes stress, concern, panic, and a plethora of other emotions.

But don’t let those get to you too much. Your members WILL renew. Just take a deep breath and consider these reminders:

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From #FSAE2016: 9 Steps to Elevate Your Customer Experience

A couple weeks ago, I had the opportunity to attend the Florida Society of Association Executives’ (FSAE) 2016 Education Expo. The sessions were great, but one in particular stood out - Pam Bauer’s Elevating Customer Experiences...One Story at a Time.

Customers and members are the backbone of all companies and organizations. That said, not all companies and organizations put thought (or enough thought) into their customer experiences. But they should. And here’s why:

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3 Ways to Reward Your Members

It’s easy to say you reward your members. You provide them with educational programs, networking opportunities, room for development and growth, etc.

But those are technically benefits of your association, and rewards are, by definition, typically something extra.

Rewards are important because they provide your members with a sense of satisfaction and achievement for deeds well done. So how can you reward your members without breaking the bank? Here are a few ideas:

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From MMCC 2016: 5 Steps to Creating an Inbound Marketing Strategy

Last week, we had the opportunity to attend (and present!) at ASAE’s Membership, Marketing & Communications Conference in Washington D.C. Our session was titled “5 Steps to Creating an Inbound Marketing Strategy,” and we chose that topic because we believe that association professionals are SO equipped to practice the inbound marketing methodology.

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The Dos and Don’ts of Membership Renewal Emails

When it comes to the environment, the three R’s are reduce, reuse, and recycle. But when it comes to association management, the three R’s are recruit, renew, and retain.

How are those three R’s coming along for you? If renewals happen to be a problem, check out these quick email dos and don’ts:

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