Chambers and associations are a vital source of connection, but (just like many other industries) they’ve been forced to find ways to stay relevant in the age of the Internet. It’s become very easy for members to find each other and connect on their own time, use online tools to easily generate leads and market themselves, and access resources to learn more about their industry and how to advocate for it.
While organizational membership is still important, all benefits simply don’t apply to all members anymore: That’s where tiered dues comes in. A tiered dues structure virtually eliminates any loss of membership value, because you’re asking members to invest in a package based on value. Inviting members to have more control over their benefits ensures they will get the value they want out of their membership, which in turn will increase engagement, retention, and overall satisfaction.
I know - it sounds daunting, but the process for implementing a tiered dues structure can be totally painless with a little guidance and planning. And with any change, you’ll want to do some homework. Here are some “assignments” to get you started: