We live in a highly personalized, customizable world. Your members (and prospects) are used to paying for the products and services they want, while cutting out those they don’t.
Take TV for example. Recent studies have shown that the average American household receives about 189 channels, but watches only about 17. That’s a lot of channels to be paying for that you don’t actually watch.
The result? Many households have cut cable and opted for Netflix or Hulu (or some other video streaming service). They don’t want to pay for services they don’t use.
...and your members and prospects are the same way. Enter membership levels. By offering a variety of membership levels at your association or chamber, you’re giving people the opportunity to customize their membership (thus boosting the chances they’ll stay with your organization).
So how exactly do you create these membership levels, especially if you’re starting from scratch? Here are a few tips: