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MC Talks
The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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Solving the Pain Points of Your Staff Working Remotely: 3 Tips

While listening in to ASAE’s Small Staff, Big Impact Series, one session topic stood out to us in particular: Building Team Cohesion Across Multiple Locations. It’s no secret that it’s becoming more and more difficult to create connected and collaborative teams with the rise of remote employees.

So, the big question: How do you make your overall staff stronger than ever? Check out these three helpful tips below!

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Revamping Your Volunteer Program: 4 Questions to Ask Yourself

Associations are always in the market for volunteers. But as you probably know all too well, volunteers can be difficult to come by.

If your volunteer program needs a little love (and really, just more bodies), take a step back and ask yourself these four questions:

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A Royal Affair: Event Planning Lessons from the 2018 Royal Wedding

Regardless of whether or not you read Us Weekly or tune into E! News, you’re likely at least semi-familiar with dare I say THE event of the year: the 2018 royal wedding between Meghan Markle and Prince Harry.

Scheduled to take place on May 19, this seems to be all people are talking about, which got me thinking...what can association professionals and event planners learn from all this? Turns out, a few things! Take a look:

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The Dos and Don’ts of Handling Brand Damage Control

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch!

If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

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Naming Your Association’s Newsletter: 4 Questions to Ask Yourself

When it comes to newsletters, sometimes the name is just as important as the content inside. You want it to be fun, catchy, memorable - something your members will want to open and read through.

Now we’ll be the first to admit, naming can be tricky, so to help you out, here are four questions to ask yourself when embarking on the newsletter naming journey:

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Membership Renewal Emails: 3 Templates Worth Adopting

You likely send your members all types of email messages: news updates, event promotions, event reminders, etc.

But some of the most important email messages you send your members: renewal notices. You WANT them to renew, and so the reception of those messages matter.

So how can you write renewal reminder emails that your members will respond well to? We’ve put together three email templates (and times to send) that we’ve found typically work well for associations and chambers. Take a look!

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3 Ways to Use Survey Feedback to Recapture Member Interest

No matter the time of year, membership retention is always on the mind of any association professional. Earlier this month, we highlighted the importance of using thoughtful member surveys to improve your member retention plan. But now you may be asking yourself, “What do I do once I get all of this feedback?”

Worry no more! Check out these three effective ways you can take your member’s survey responses and turn them into quick and easy action items.

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Shining a Spotlight on Your Association’s Member Benefits

How many benefits does your association have? Better question: How many of those benefits do your members actually use? Do you have benefits that your members don’t even know about? If we had to guess, we’d say yes.

But since members are already paying dues, don’t you want them to take advantage of all that they can? You want them to receive max value so they’ll continue to renew their membership.

Now you may be thinking, “Those benefits are listed on our association’s website. AND we include them in our onboarding documentation. How else can we get the message across?”

Well we recommend narrowing your focus. When you try to cover everything, that’s when people pick and choose. They may absorb the first two or three benefits you list, but after that, the information starts to get lost.

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5 Ways to Excel at Customer Service Online

Like many for-profit companies, associations are in the business of people. When people pay for membership, you’re a part of the package their purchasing. That said, customer service is KEY.

Now, you’re probably really good at providing exceptional customer service in person. You likely greet members with a big smile, ask them how their day is going, assist them with their needs, etc. But providing that same level of customer service online...well, that’s tricky. People can’t see you, and there’s often a small period of time in between when a person says or thinks something and when you can actually respond.

So how can you make sure you’re meeting (and exceeding) people’s customer service expectations online? Here are a few tips:

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3 Marketing Trends to Keep a Close Eye on in 2018

If there’s one constant in the marketing world, it’s change. Tactics, trends, and best practices are ALWAYS evolving, and we’ll be the first to admit, it can be hard to keep up!

So to help you out, here are three major marketing trends we expect to see more of in 2018:

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