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The MemberClicks Blog

Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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Membership Monday: Keeping Members Engaged Throughout a Long-Term Membership

If you’ve been keeping up with our Membership Monday series, you know up to this point we’ve covered attracting young professionals to your association and successfully onboarding new members.

What comes next? Engagement, of course! But not just right-off-the-bat engagement. We’re talking long-term engagement; keeping your members around - and involved - for the long-haul.

How do you make sure your benefits don’t grow stale? Or that your members don’t slowly lose interest in your organization? Here are a few tips for keeping your members engaged throughout a long-term membership:

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Build Member Personas for Your Association: 8 Questions to Ask

Before you can start marketing directly to your target audience, you have to first understand what your ideal association member looks like. If you’re wondering where to start, we have two words for you: Member personas!

Building member personas (AKA “fake” members established from research) will help you start thinking of new ways to appeal to your potential and existing members. To collect the necessary information for these personas, start with asking the right questions to your existing member base so you can start defining your “typical” member.

Check out these eight questions you should ask your current members to collect the best information for your association’s member personas.

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5 Simple Work Perks to Retain Association Staff

We talk a lot about member retention - but what about association staff? Turnover is a burden on any workplace, and even more so on organizations whose resources are already limited. And while you can’t please everyone all the time, there are plenty of little things you can do to show employees that you value their time and effort.

Here are a few simple perks that could go a long way toward association staff loyalty:

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Membership Monday: New Member Onboarding: The Dos and Don'ts

In the last installment of our series, we taught you how to attract younger members to your association, which is great!

But, what should you do once younger members have joined your association?

Don’t worry, we won’t leave you in the dark to welcome these members to your association all on your own. You need the best advice in order to create the ideal new member onboarding experience for everyone involved.

If members are the lifeblood for associations, then new members are the backbone. They support your membership and bring a breath of fresh air into your association. So, you need to make sure you provide them with a proper onboarding service.

In our second installment of our Membership Monday series, we’re going to focus on the dos and don'ts of any association’s new member onboarding process.

Let’s dive right in and see how you can create success for your new members!

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Inspiring Your Association Staff at Your Employee Retreat: 4 Tips

When most professionals contemplate going to an employee retreat, it’s usually accompanied with a sigh and a begrudging acceptance. Why? Employee retreats are often seen as a use of time away from the office that could be better spent in the office to avoid getting too far behind with your workload.

What if you could change that? Read these four tips to check out some alternative ways to view how you should run your next employee retreat.  

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14 Positively Patriotic Ways to Celebrate With Members this July

Independence Day has us thinking about burgers, sun, and relaxation. What (if anything) do you do to unwind with members? There’s no harm in splicing in some fun with your regularly scheduled meetings and events - especially in the summertime!

Think about how you can incorporate some of these traditional summer activities into your annual calendar:

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Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

Continue Reading...

3 Surefire Ways to Retain Retirees for Your Association

When the typical association professional reviews their full member list, you’ll often find they spend most of their attention focusing on trying to reign in those outlying members that are on the brink of leaving your organization. While that’s a necessary step, there is another group of exiting members that is more commonly forgotten: retirees!

Think about it. Retirees are usually ready to make some big changes and enter a new season of their lives. So it’s your job to make sure they don’t kick you to the curb too! Check out these three ways that you can make efforts to retain your retirees within your association.

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4 Tips for Maintaining an ADA Compliant Association Website

The Americans with Disabilities Act (ADA) requires that websites (just like ATMs, elevators, and other user interfaces) be accessible to anyone with a physical disability. But beyond any requirement, it’s just best practices to make your website as accessible as possible!

Being conscious of your fellow citizens who may have disabilities shows that your organization is inclusive and would welcome members who may need some additional assistance. Here are a few tips for maintaining ADA compliance:

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How to Advertise on LinkedIn: A Guide for Association Professionals

Hopefully by now, your association is active on LinkedIn. (If not, here’s why we urge you to reconsider.) But if your page still needs some love - more followers, more engagement, etc. - you may want to consider experimenting with LinkedIn advertising. LinkedIn allows you to target people based on industry and job title (among MANY other characteristics), meaning you can target people who’d be a perfect fit for your association!

So what does it really look like to advertise on LinkedIn? Is it as easy as advertising on other social media sites? The short answer: YES! But for a full deep-dive (and step-by-step instructions), read on…

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