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MC Talks
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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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4 Ways to Make Your Members Look Good

There are probably a number of reasons people join your association - for professional development, to network with other industry-professionals, to have easier access to job opportunities, etc. But regardless of all those reasons, there’s one thing all of your members would love to have from your association - and that’s for you to make them look good.

I mean think about, who DOESN’T want to look good?! We want to look good in our industry and to our peers. It makes us feel valuable and gives us an edge, and professionally, that’s exactly what you want to have.

So how do you make your members look good? We’ve got a few ideas:

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Making Big Events Feel Small Again: 3 Tips for Association Pros

If your annual meeting or event keeps growing, first of all, that’s AMAZING news! You put so much time and energy into planning that event, and the fact that people not only want to attend but are attending is huge.

That said, the bigger your event gets, the harder it can sometimes be to engage attendees. It’s harder to chat with them face-to-face, to encourage small group discussions, to get them to attend big happy hours/networking events, etc.

So what’s trick? How do you make your big event still feel somewhat small? We’ve got a few tips:

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Association Professionals: Are Your Educational Sessions “Diverse” Enough?

Education is likely one of your association’s biggest offerings. And it’s likely at the heart of your annual meeting or conference. (People attend to network and learn.)

But here’s a question: Are your educational sessions diverse enough for attendees? And we don’t necessarily mean in terms of content, but rather, in terms of format.

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From #Ideas17: How to Simplify Your Association’s Messaging

Messaging is something that all companies and organizations have to do, but something that only a small percentage do well. Many organizations disseminate complicated messages - or conflicting messages. This is particularly common for organizations that have multiple divisions (national and state divisions, for example).

But messaging is how you recruit people (and engage and retain them), so your messaging platform (the basis of your organization’s communications) needs to be straightforward and meaningful.

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Overcoming the Challenges Associated with “Small Staff” Innovation

If you’re a small-staff association professional, you probably understand the challenges associated with innovation. There’s the issue of coming up with ideas, sure, but then there’s also the issue of having too many ideas and not enough resources (people, time, money, etc.) to execute them properly.

Can you relate? If so, we have some good news. At the American Society of Association Executives’ (ASAE) Great Ideas Conference in Orlando last week, William Mallon, Senior Director of Strategy and Innovation at the Association of American Medical Colleges, explained how to vet projects and ideas so that you and your staff aren’t left feeling completely overwhelmed.

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6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

Continue Reading...

Does Your Association REALLY Need an Online Social Community?

The topic of online social communities typically spurs a lot of discussion. First, people often wonder how they’re different than traditional social media sites. But once that’s cleared up, the big question is “Does my association really need one?”

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Event Mishaps: Lessons from the Oscars’ Best Picture Mistake

Whether or not you watched the Oscars last week, you probably heard about the big (and pretty uncomfortable) Best Picture mistake. To recap, La La Land was first declared the winner, but while the team was onstage accepting the award, it was discovered that Moonlight had actually won.

Awkward. (See below.)

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6 Ways to Supercharge Your Association’s Newsletter

So you have a newsletter and it’s filled with some pretty valuable information, but people aren’t really opening it or engaging with it the way you’d like. What gives?

Well there could be a number of things impacting your newsletter readership, but the good news is there are several things you can do to revamp (ahem, supercharge) it and bring it back to life:

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5 Podcasts for Association Pros

You may not be producing a podcast for your association, but you should definitely be listening to some - both for yourself and on behalf of your association. See, podcasts are a great source of inspiration and professional development, and the more you’re able to listen to them/soak up ideas, the more you’ll be able to do for your association.

So what podcasts should you be listening to? Here’s a list to get you started:

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