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The MemberClicks Blog

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5 Ways to Combat Communications Fatigue Among Members

Email, social media, messaging apps - oh my! It’s safe to say that the abundance of solutions available these days have made keeping up with communications slightlyoverwhelming.

If you think your members may be experiencing “communications fatigue,” take a look at these five things you can do to combat it:

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3 Ways to Get Members to Recommend Your Association

How many times have you been talking to a new member who said they were encouraged by an existing member to join? I bet it’s nice to hear that someone is talking you up!

But beyond the good vibes, how can you capitalize on the fact that satisfied members are willing to refer you to their colleagues? It’s important to recognize that those happy members can be an effective extension of your marketing efforts.

Even more important: You have to give something in order to get that referral! Here are a few things you can give members in exchange for the kind words:

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Finding the Right Speakers for Your Association's Event: 4 Tips

A big factor in whether or not people register for an event (depending on the type of event) is the speaker lineup. Will there be new speakers they’ve never heard before? Will the topics be timely and of interest?

Finding speakers who meet those qualifications can definitely be a challenge, but to help you out, we’ve put together four tips:

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How to Use Postcards to Stay on Member's Minds

This year for ASAE Annual, we decided to get a little creative and extra thoughtful about our messaging. Here at MemberClicks, “What’s Your Why” is frequently discussed and we realized with all of our passionate association professionals that we should bring the question outside of the MemberClicks walls. And we heard so much positive feedback at the show about this idea that we figured we’d share it with everyone!

Check out how you can use postcards at your next conference to stay on your attendee’s minds without breaking the bank!

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Leveraging Your Own Event for Membership Sales: 4 Steps

Your own events are a great place to recruit new members! They’re high energy, you get to interact with your prospects face-to-face, and they get to experience first hand what it’s like to be a member!

Now I know what you’re thinking: Ugh. Planning this event is time consuming enough, how do I add in recruitment efforts and stay sane?

We’ve come up with a few steps from promotion through event follow-up where you can easily splice in some attention to your prospects! Check it out:

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Your Guide to Gen Z: Will They Be at Your Next Conference?

Born into the age of innovation and technology, Gen Z can be the perfect target market for anyone’s next event. Speaking as a Gen Z-er, myself, I know we can be a tough crowd to please. Keeping us interested and entertained is no small job. Between personal insight and some industry research, I’ve put together three tips to help you attract Gen Z-ers to your next conference.

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Come One, Come All! The Ultimate Template for Committee Recruitment

Trying to bring some new lifeblood into your committees? While your members may have the time and energy available to dedicate to new committees, they might not take the plunge without a little push. So what better way than simply asking?

Take a look at our easy-to-use template so that you can urge your members to take their involvement in your organization to the next level!

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Instating a Multi-Year Dues Option: Why and How

If your organization is struggling to bring in new members, it may be time to look at reworking a few fundamentals. Take your dues options: What kind of flexibility is there for members and potential members?

Sometimes, ya gotta get creative! Many organizations are finding success in a multi-year dues option, where members can receive a discount when paying for three to five years at once. Here’s our take on why you should consider instating a multi-year dues option, and how:

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Changing Your Prospect’s View of Associations: 3 Stereotypes

Sometimes it can be hard to remember that outside of the association world, most people don’t know what an association really does. And while that’s understandable, it doesn’t help your case when it comes to attracting new members to pay dues for your association’s membership.

Let’s take a step back and look at three major stereotypes that are often connected to associations so that you can know what to avoid for prospective members!

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Winning Back Lapsed Members: Solutions for Non-Renewal Reasons

Former members represent a whole pool of potential new members who are a little easier to recruit. Why? They’re already familiar with your organization, so you don’t have to spend time explaining who you are and what you do!

That said, they left for a reason. Here are a few solutions for overcoming common non-renewal reasons when reaching out to your lapsed members:

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From #ASAE18: Managing Remote Workers: 10 Things to Consider

Working remotely is something that’s becoming more and more popular at companies and organizations. But from a management perspective, it requires a bit of extra consideration. When you can’t see that employee, how can you be sure they’re actually getting their work done? And with them being out of the office, how can you make sure they still feel engaged?

Those are just a few of the things managers need to think through, but according to Anna Hofmeister, Partner at Tate & Tryon, Nicole Banks, Associate Director of Membership at the American Welding Society, and Kimberly Mosley, President of the American Specialty Toy Retailing Association, there are actually 10 key variables managers need to take into account when working with remote employees.

Here’s a recap of those variables, which they presented (along with a lot of other great info!) at the American Society of Association Executives’ (ASAE) 2018 Annual Meeting & Exposition:

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