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MC Talks
The MemberClicks Blog

Fresh Webinar Formats

Fresh Formats for Your Association's Webinars

Webinars are a GREAT way to engage members and potential members...as long as you can get people to register.

To drive registrations, your webinar must be interesting, convenient, and valuable. Now the trickiest part of that series is probably the “interesting” part. What makes a webinar interesting, aside from the topic? Well a major factor is the format.

To keep your members (and potential members) on their toes, consider experimenting with these fresh webinar formats:

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3 Steps to Implement a Member Appreciation Day for Your Industry

Who doesn’t love another reason to celebrate! If you’re looking for another fun way to engage with your organization’s members, have you considered publicly recognizing a day all about your industry? Most industries already have a specific calendar day dedicated to their craft, so your first step is already covered!

But wait, how do you actually celebrate this day with your members (remotely!) all over the world? And how will this help you with membership awareness, engagement, and retention? Don’t worry! Check out these three steps you should take to start implementing an appreciation day that your members won’t forget!

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Why Your Organization NEEDS a LinkedIn Company Page

With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from.

You may have a personal page in place, but do you have a company page as well - for your association or chamber? If not, we highly recommend creating one! Here’s why (and how to actually do so):

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The Dos and Don’ts of Handling Brand Damage Control

We’ve all seen it: Some bad public relations comes out about a company and their representatives end up handling the whole ordeal terribly. And all the public can do is stand by and watch!

If you’re looking to get ahead of any potential PR trouble before it even starts, check out these dos and don’ts to properly handle damage control when it comes to your association’s brand.

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Creating a Social Media Content Calendar at Your Association

By now, you probably know the importance of social media. But have you ever sat there thinking, “What on earth am I supposed to post?!”

Or…”Why does no one ever like our stuff?!”

Yeah, we’ve been there too. It can be frustrating, no doubt. But whether you’re struggling with lack of content or lack of engagement (or both), we’ve found there’s one tool that typically prompts some activity: a social media content calendar.

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The 3 Most Engaging Photo Spotlights for Social Media

With the rise of advertising on varying social media platforms (Facebook, Instagram, Twitter, etc), it can be hard to know how to get your profile to stand out from the crowd. You need to be considerate of the varying relationships your followers have with your organization, ranging from those considering joining your organization, wanting to engage further as a member, or maybe thinking of leaving altogether.

It’s crucial now more than ever that your social media photos make a real impact and leave a lasting positive impression of your organization. If you’re not sure where to start, check out these three photo spotlights to help you get the most out of your social media channels.

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Why Facebook’s Bombshell Announcement is Great for Associations

Just a couple weeks ago, Facebook announced that it was going to be making major changes to what appears in our individual News Feeds.

The social media powerhouse says it is going to now prioritize content that is likely to spark meaningful conversations between friends and family. The move comes from the aftermath of Facebook’s involvement in the super contentious 2016 US election season. Personally, it’s comforting to see the platform acknowledge its power in our modern world, and make changes that are - according to Mark Zuckerberg - “aimed at ensuring that time spent on Facebook is good for people's well-being.” Sounds lovely, right? Like it was the intended purpose of the channel all along?

But as a marketer, it’s exhausting to think about. Growing organic reach is already tricky, and this is guaranteed to make it even more difficult. That being said, I couldn’t help but think that this was actually a GREAT thing for member-based organizations.

Associations, it is YOUR TIME to shine on Facebook! And why?

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5 Out-of-the-Box Ways to Engage Members on Social Media

When I first joined Twitter in 2009, I was a 19-year-old concert junkie who thought it was the COOLEST thing to have a direct line to my favorite bands and their members. That summer, the Vans Warped Tour production team used the social media network to ask concert goers to volunteer for a couple of hours, in exchange for a spot on stage during the set of their choosing. Um, excuse me? 28-year-old me is still reeling over how cool that was. And without a tool like Twitter, it would’ve been nearly impossible to pull off.

Using social media as a way to engage an audience in unique and unexpected ways has been a no-brainer to me ever since. These platform’s very existence depend on interaction. And as a member-based organization, fostering a sense of community is in your roots. That will always be true, no matter how communication channels change over the years. The real-time, highly visible nature of social media is just what associations need to create meaningful and continuous member engagement.


Here are a few thought starters:

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3 Ways to Use Social Media to Grow Your Organization’s Membership

There are thousands upon thousands of associations out there, but one thing all associations have in common: They all want to grow!

Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes.

Not sure how to grow your organization’s membership using social media? Here are a few ideas:

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6 “Picture-Worthy” Props to Consider at Your Next Event

When you host a meeting or event, you want people to engage with you, right? Especially online. You’re likely posting on social media, and so you want your attendees to post as well.

But the question is, how? How do you get your attendees to actually post about their conference experience?

Give them something to post about - picture-worthy moments. Here are a few ideas:

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Should You Pursue That New Social Media Platform?

The thing about social media is there are new platforms popping up every. single. day. And what works well for some associations, may not work well for others.

So how do you know which platforms your organization should be using? Three questions tell it all:

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