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MC Talks
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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Should Your Association Be Active on Instagram?

Instagram has been out for a while now - since 2010 actually. And in that time, it’s grown tremendously. As of December of 2016, the photo sharing network had 600 million monthly users (up from 500 million in just July of 2016).

That’s some pretty significant growth!

That said, should your association be using Instagram? Well, in all honesty, it just depends.

For a more clear-cut answer, consider asking yourself these three questions:

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4 Ways to Spruce Up Your LinkedIn Profile for the New Year

LinkedIn is one of those platforms you know you need to have, but you don’t necessarily check (or enjoy checking) as much as your other social media accounts (Facebook, Twitter, Instagram, etc.).

For that reason, it’s easy for your LinkedIn profile to become outdated - and that’s not helping you or your current and potential connections.

But what better time for a refresh than the beginning of the year?! Here are four little ways to spruce up your LinkedIn profile for 2017:

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Twitter Launches Live-Video Feature (And It Could Be a Game-Changer)

Social media platforms are constantly rolling out new features - that’s no surprise. But Twitter’s latest update could be a real game-changer, particularly for association’s social media.

The popular social media network recently announced that users can now broadcast live video directly from the app.

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11 Essential Twitter Accounts for Association Pros

We talk a lot about the importance of having a Twitter account, but once you have one, who should you follow? Fortunately for association pros, there are a lot of good options. In fact, here are 11 Twitter accounts you should ABSOLUTELY follow:

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Twitter’s New Character Count (And What It Means for Your Association)

Good news association professionals/social media lovers: Twitter has FINALLY loosened its 140-character limit!

Just a few weeks ago, the company announced that media attachments, such as pictures, videos, GIFs, polls, and quoted tweets, will no longer count towards the 140-character count. That means you now have more room to express your thoughts and share information.

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Getting Started with Social Media: 15 Post Ideas for Your Small-Staff Association

By now, we’ve all heard about the importance of social media. But once you have your accounts set up...then what? How do you get people to actually engage with you?

We understand coming up with content for social media can be tough, so to help you out, here are 15 post ideas:

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3 Ways to Boost Online Community Engagement

So you have an online social community...but nobody’s using it! You can practically hear crickets every time you log in.

What are you supposed to do?! Allow us to help. Check out these three tactics for boosting online community engagement:

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Facebook’s New Algorithm and What It Means for Your Association

Facebook is constantly changing - that’s nothing new. But its latest change, involving its news feed algorithm, could have a major impact on your association. Here’s why:

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3 Questions to Ask Before Joining a Social Media Site

When it comes to social media, it seems like the only constant is change. There’s always something new popping up - a new platform, a new feature, etc. But how do you know if a new social media site is really worth your time?

Three questions tell it all:

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4 Social Media Mistakes You Didn’t Even Know You Were Making

Spotting the mistakes of others is easy. The TMI Facebook post. The “too many hashtags” tweet. The unprofessional picture on LinkedIn - the list goes on and on.

Now you might be thinking, “I would NEVER make those mistakes” - and that might be true. But there might be some mistakes you ARE making that you didn’t even know were mistakes!

Take a look:

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