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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Twitter’s New Character Count (And What It Means for Your Association)

Posted by Callie Walker

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Good news association professionals/social media lovers: Twitter has FINALLY loosened its 140-character limit!

Just a few weeks ago, the company announced that media attachments, such as pictures, videos, GIFs, polls, and quoted tweets, will no longer count towards the 140-character count. That means you now have more room to express your thoughts and share information.

[Insert happy dance here.]

Or rather, a celebratory GIF!

 

See, it used to be that each of those items - pictures, videos, GIFs, etc. - would take up about 23 characters in any given tweet. That’s a lot when you only get 140 characters total to work with. But now that Twitter has changed that limitation, you have a lot more room to get creative and engage your members and potential members.

Still not sure WHY we’re so excited about this update? Well, consider this: Tweets with images are 35 percent more likely to get retweeted than those with text only. Similarly, tweets with videos get a 28 percent boost. That means, by including a media attachment, you’re more likely to get more bang for your buck - more engagement for the tweets you’re already posting. Why not take advantage?!

Now if you’re not really using Twitter (or using it to its full potential), you’re missing out on a HUGE opportunity to engage your members and potential members. Not sure where to even begin? Let us help! Check out our free Guide to Social Media below! It’s filled with best practices for Twitter, Facebook, LinkedIn, and more!

The Small-Staff Guide to Social Media

Topics: association management, social media for associations, member engagement, Small Staff Chatter

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