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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Understanding Facebook Live: A Guide for Associations

Posted by Callie Walker


Facebook has never been one to stay stagnant for too long, and just a few weeks ago, it rolled out a new feature called Facebook Live.

What is Facebook Live, you ask? Well, it’s a live-streaming feature similar to Periscope and Meerkat - with a few key differences, of course.

Facebook Live allows you to broadcast live video straight from your smartphone or tablet. So if you’ve ever wanted to live stream your conference or event, but haven’t had the technology or didn’t know how to use a particular live-streaming app, consider this a game-changer.

Here’s how Facebook Live works:

  • Click the “Status” button at the top of the iOS or Android Facebook app
  • Click the “Live Broadcast” button (It looks like a head with waves coming out of it)
  • Write a short description about what it is you’re live-streaming
  • Click “Go Live”

The live stream will then appear on the newsfeeds of all your friends/followers, who will be able to watch and comment as you broadcast.

Pretty cool, right? We think so too! But wait. Here are a few more important things to note:

  • Live videos can last up to 90 minutes
  • You can make videos exclusive to members of certain groups or events
  • You can add tinted filters and drawings to your broadcasts

The best part about Facebook Live? Well, consider this: If you already have a Facebook account and you already have a good number of friends/followers, then you practically already have an audience for your livestream. You just have to convince them to watch. And with some good content and a little promotion, you can easily make that happen!

Has your association used Facebook Live yet? If so, tell us about your experience in the comments below!

And for more tips on utilizing social media, check out our free Social Media Guide here:


Topics: association management, social media for associations, member engagement, Small Staff Chatter

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