No matter your organization type, size, or location, I think we can all agree that finding ways to increase member engagement is a constant. After all, a happy and engaged member is a member who will renew! And talk you up to their network. And volunteer. And manage a committee. Indeed, member engagement is the soul of your organization.
Lucky for you, your software solution - whether it’s MemberClicks or WebLink - is built for member engagement. They are intuitive enough to make engaging easy for members, all while tracking your initiatives so that you can proactively fix what isn’t working. Here are just a few things your system can do to increase member engagement:
There are an infinite number of ways you can slice and dice your membership into more personalized buckets. Want to invite all of your Women Owned Business members to an event? Send an email to anyone over 6 ft tall with two kids and a pool? I’m not going to ask how you got all of that information but the point is, your software is powerful enough to tag each individual member with as many (or as little) affiliations as you want so you can easily categorize your membership into groups and only send relevant communications.
You have so many things going on and so much to tell your members about - but the thing is, not everything applies to every member. We are inundated with messages and content every day. Your members will be much more likely to stay engaged with your organization as a whole if you can be part of the solution to that problem.
Your integrated website and CMS
As your digital information hub, your website needs to be in tip top shape for encouraging member engagement. It should load quickly and look polished, while being easy to navigate. Member engagement will PLUMMET if they have a hard time finding the information they want! (And prospect engagement too, for that matter.)
The beautiful thing is, you don’t need a ton of technical expertise on staff to maintain a relevant and engaging website. Because your website is tied to your MemberClicks or WebLink database, public-facing information will automatically update when changes are made within your system. Members can easily register for events, access members-only areas, select their interests and communication preferences, apply for jobs, and more - and all the while, that activity is being tracked for your own knowledge.
Psst - is your website NOT tied to your database? We can help with that!
Easy event registration and sharing
Events are a huge contributor to member engagement, and an important part of that is making registration as easy to complete as possible. Half the battle is getting members to the registration page to begin with, and if they’re faced with completing a lengthy form after getting there, chances are they’ll just call it quits anyway.
Luckily, your software solution of choice can automatically populate registration forms for members and send confirmation and reminder emails to keep them engaged all the way leading up to the event. WebLink users also have the ability to allow members to share an event they’ve registered for so they can encourage their colleagues (this includes prospects!) to join them.
Online and automated payments (for dues and non-dues)
When it comes to collecting funds (dues related or not), you want to eliminate as many barriers as you can. More and more these days, consumers are being given options to pay for all sorts of products and services through a website or mobile app. If your website isn’t equipped with online payment options, what are you waiting for?! You’re missing out on functionality that makes both your AND your members lives way easier. Check out these help articles for how to get going with online payment processing in MemberClicks and in WebLink.
Both systems also allow members to keep a credit card on file and select automatic dues renewal. Seamless and unobtrusive experience for them, one less member for you to track down at renewal time!
The best way to dive deep into member engagement functionality within your system is to meet live and in person with a Product Expert. Good thing we’re bringing them all together under one roof in October! Join us at MC LIVE! in Indianapolis October 10-12 for in-depth product training, industry best practices and tons of networking opportunities!