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6 Online Engagement Hacks for Association Professionals

6 Online Engagement Hacks for Association Professionals

Member engagement is top-of-mind for most association professionals. But when it comes to actually making that happen, well, roadblocks often occur. Sometimes what we THINK will appeal to members and potential members doesn’t, and we’re left scratching our heads.

Engagement is tough - we get it. So to help you out, we’ve put together six online engagement hacks for association professionals:

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Why You Need an AMS

Posted by Callie Walker

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As an association professional, you’ve got your hands full. You’re balancing member applications, events, emails, dues renewals, your website, and membership reports - among many other things. A helping hand would be nice.

Well, consider an association management system (AMS) your helping hand.

Not sure why you need an AMS? Allow us to explain…

Reason #1: An AMS reduces administrative overhead.

As an association professional, you’re probably doing one of two things: 1) Relying on MULTIPLE tools to manage your organization (an email marketing system, an event registration system, a payment processor, etc.), or 2) Doing everything by hand. Either way though, you’re probably in over your head because even if you are using tools, those tools likely don’t interact with each other, so you’re left having to connect the dots manually.  

Well that’s where an AMS comes in handy. An AMS allows you to manage your membership using one comprehensive solution. Member applications, dues renewals, event registrations, etc. With an AMS, you can do it all. (And even better, because you’re relying on one system, everything connects!)

Reason #2: An AMS allows you to automate processes, saving you lots and lots of time.

Like we said, even if you’re using multiple tools to manage your organization, you’re likely having to do a lot of manual work. For example, just think about the dues renewal process. Right now, you may be having to track member expirations via a membership spreadsheet. Then, you’re either sending out individual dues reminder emails or mailing out traditional notices (neither of which is easy). But that’s not all. Once the notices go out, you then need to keep an eye out for payments, process those payments, and update member permissions accordingly.

That’s a lot of work.

Now consider an AMS. Because an AMS is linked to your organization’s database, when a member gets close to expiration, the AMS will automatically send out personalized dues reminder emails for you. The member can then pay online, and once they do, the AMS will automatically update their status and permissions. See how much easier that is?!

Reason #3: An AMS prepares you for the future.

You never know the direction your organization is going to take, but you want to be able to adapt - and quickly, at that. An AMS provides you with that flexibility. For example, let’s say your organization grows and you decide to restructure or add member types. With an AMS, you can easily do that without worrying about messing up or complicating your membership database.

So not to worry. As your organization changes, so will your AMS. It’s not just an investment in the present; it’s an investment in the future as well.

Now those are just a few reasons why you need an AMS - but there’s plenty more where that came from. Want to see why else an AMS should be on your radar? Check out our free guide below!

Why You Need an AMS Guide

Topics: association management, association leadership, Association Views, association software

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