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Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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Why Your Organization NEEDS a LinkedIn Company Page

Posted by Callie Walker

Why You Need a LinkedIn Company Page

With more than 500 million users, LinkedIn is a social media platform companies and organizations of all sizes can benefit from.

You may have a personal page in place, but do you have a company page as well - for your association or chamber? If not, we highly recommend creating one! Here’s why (and how to actually do so):

It gives your organization credibility

Before people join your association or chamber, chances are, they’re going to scope you out. They’re going to check out your website, and likely, your social media sites as well. So if you’re not active on social media, well, that doesn’t exactly bode well for your organization. And remember, LinkedIn is the more professional social media platform, so if your professional organization isn’t represented there, that can often negate your credibility.

It’s likely where your members and potential members are

Want to grow your organization’s membership? Fish where the fish are! And in this case, they’re likely on LinkedIn. See, LinkedIn has always been the platform that, even if people don’t use it much, they still feel like they need it - to enhance their professional image. And doesn’t your association or chamber help people and businesses enhance their professional image as well - through training, certifications, and networking? It’s the perfect match!

It’s growing in popularity

Believe it or not, LinkedIn usage is on the rise. The social media platform recently underwent a major design overhaul, making it much more user-friendly. In fact, in 2017, LinkedIn saw a growth of a whopping 60 percent! Time to get in on the action!

Now you may be wondering, what’s the difference between a LinkedIn company page and a group. Well, company pages let you add a lot more detail about your organization, and more importantly, are visible to everyone. Groups, on the other hand, are typically private, and users have to request permission to join. The conversations that take place there are typically more intimate (think along the lines of a private online social community for members only).

Groups work great for certain companies and organizations, but regardless of whether or not you have a group, we still encourage you to have a company page, as it’s open to both members and prospects. (That’s key!)

How to create a LinkedIn company page

Hopefully by now, you’re on board with creating a LinkedIn company page. But how do you do that? Here’s a step-by-step guide:

Note: You must first have a professional LinkedIn page before you can create a company page.

  • Click the Work icon in the top right corner.
  • Click Create a Company Page.
  • Enter your company name and choose a URL. (Your company page URL will appear as linkedin.com/company/[yourcompanyname].)
  • Check the verification box to confirm you have the right to act on behalf of that company in the creation of the page.
  • Click Create Page.
    • You’ll be prompted to add and verify your email address.
  • Click Get Started to begin editing your company page.

Pretty easy, right? Once you have your page set up, you’ll then want to build it out and start attracting/engaging followers. For tips on how to best do that - AND measure your results - check out our free guide, The Lowdown on LinkedIn: Best Practices for Your Association or Chamber, below!

The Lowdown on LinkedIn  Best practices for your association or chamber Download this guide

Topics: social media for associations, member engagement, Association Views

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