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Membership Monday Post 1 (Final)

Membership Monday: Attracting Young Professional Members to Your Association

It’s the question that gets asked over and over and over again:

How can we attract young professional members to our association?

And hey, it’s a valid question! As more and more Baby Boomers enter retirement, and more and more Millennials and Gen Z-ers enter and move up in the workforce, in order for associations to remain relevant (and in existence), they have to start appealing to those younger generations.

And we’re not just talking about “getting on their radar,” but actually getting those young professionals to JOIN associations. (Not the easiest task ever, we’ll admit.)

But good news! In the first installment of our new Membership Monday series, we’re addressing how to attract young professional members to your association. Read on for a few tactics worth trying!

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You Might Be Annoying Your Members If You Are…

Posted by Krissy Conant

Annoying Members-1.jpg

No one wants to be labeled as the “annoying” guy (or gal), whether it comes to friends, co-workers or new acquaintances. This sentiment can apply to your association too!

Wouldn’t you rather be delighting your members? Hopefully that was a resounding yes! Take a look below at the top three things you might be doing that will turn your members “off” your association.

1. Missing Your Deadlines

It’s simple enough. If your members can’t rely on you, then chances are high that they’ll leave your association. Think back on the last couple of months. Can you think of a time that you urged your members to be accountable to a certain date and you let it just slip on by? If this is a regular occurrence, then you might be bruising the mutual respect between you and your members.

Sounds annoying, right? You might need to re-evaluate how you’re spending your time at work. Are you overcommitting on too many projects? Take a second to prioritize top-down on your association’s top needs versus wants when it comes to deadlines. Once you’ve collected a solid (and realistic) list, start creating reminders on your work calendar. This will allow you to know when to start working on projects so you can coordinate important deadlines better.

2. Not Keeping Them In The Loop

No matter our level of involvement in a group, most people want to be kept informed of upcoming events and updates (especially if they are paying for it). If you’re not providing this regular communication, then your members are going to start getting frustrated. Some typical formats for this are:

This communication type will depend on your industry (and even more on your average member). So ask yourself: What format do you get the best engagement?

3. Too Slow With Responses

We’ve all been here. All you want is an answer to your (seemingly) basic question and instead it’s taking days to get a response. From experience, we can tell you that this is almost always annoying to everyone! So, as an association professional with little time and even less resources, how do you avoid this?

First things first, you need to be clear in what kind of response time your members should be expecting. This solution can look like an automated response email that goes to your members advising that you will get back to them within x hours (think 24 or 48 hour time spans). If you go this route, you MUST make sure to keep that deadline or you’ll be digging yourself a hole. Try giving yourself a scheduled time slot specifically for responses if you’re finding it’s hard to keep up.

Ultimately, you are the face of your association, so make sure you’re being thoughtful about your actions when it comes to interacting with your members. We all know it’s hard enough acquiring new members. Don’t make your job harder by “annoying” them away!

If you feel like you might be doing some of these no-nos, have you thought about using an AMS to help with your daily duties? Take a look at our guide, Why You Need an AMS, to see where you can start automating your daily duties to provide a better user experience for your members! 

Why You Need an AMS  Overwhelmed with membership management? Here's how an AMS can help: Download this guide

Topics: association management, membership management, Small Staff Chatter

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