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Are Your Vendors Engaged? Would You Like Them to Be?

Are Your Vendors Engaged? Would You Like Them to Be?

Rumor has it, in some association circles, trade show attendance is struggling. This could spell trouble for how vendor members find value in belonging to your organization. While some industries may be feeling the pain more than others, it is never a bad time to think about the ways you are engaging your vendor/supplier members. Read on for a handful of ideas on engaging your vendor-side members in effective and successful ways.

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Your Association’s Newsletter: How to Make It Awesome

Posted by Callie Walker


It’s easy for newsletters to become stale and repetitive, but you can’t quit sending them because that would be marketing madness! To make your organization’s next newsletter awesome, try incorporating some of the following techniques:

  • Volunteer spotlightProfile a volunteer who went above and beyond. Not only will this show your appreciation for that person, but it might inspire others to volunteer as well. 
  • Flashbacks - Include some photos of your organization in the past. Let people see how much you’re growing. This is particularly great if you’re celebrating a milestone, such as 5 or 10 years. 
  • StatisticsProvide a few statistics that are relevant to your organization or industry. Statistics can be great motivators for people. 
  • Q&AInterview a staff member at your organization. This is a great way for members to get to know people better. 
  • Book review - Recommend a book related to your cause. You can do a longer review of just one book or briefly describe three or four.
  • QuotationsPublish quotations from members, event attendees, volunteers, etc. Let other people do the talking when it comes to bragging about your work.
  • 60 minutes - Write a list of what volunteers can do in just one hour to help your cause. Include a call-to-action at the end, such as “volunteer here” or “call us today.”
  • Blog posts - Include a teaser from your most recent blog post. There’s no need to rack your brain for new ideas when you already have quality content at your fingertips. 
  • Top 5 listsMany people find top 5 lists quite useful. These could be the top 5 people to follow in your industry, the top 5 books of 2015, etc.
  • Donations - Let your members know when major donations have been made and what that money will do to further your organization’s mission.

For more email marketing tips and tricks, download our free email marketing guide below!



Topics: association management, member engagement, Small Staff Chatter

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