Born into the age of innovation and technology, Gen Z can be the perfect target market for anyone’s next event. Speaking as a Gen Z-er, myself, I know we can be a tough crowd to please. Keeping us interested and entertained is no small job. Between personal insight and some industry research, I’ve put together three tips to help you attract Gen Z-ers to your next conference.
1. We crave “share-worthy” media and information
This may be obvious as you can look around and pretty much see any 15-to-25-year-old consumed with their phone. Take advantage of this and include something so “share-worthy” at your next event that we won’t want miss out. Some suggestions include:
- Industry leaders: A big name or big company presence will always attract people. A survey of Gen Z-ers actually rated “the who” of an event as the most important aspect when considering attendance, even in front of having WiFi (shock!).
- Location: Unique and trendy is in! We would much rather spend our money going to a vintage warehouse or a cool museum than the same hotels or conference centers every time. We’re not just there to listen; we’re there for the whole environment. And the pictures (we’re sure to post) definitely help for promotion!
- Internet connection: How else are we going to share?! Including free WiFi allows us to socially document all aspects of the event. It’s great marketing for you and stimulation for us - a real win-win!
2. We don’t just want to watch, we want to be a part of it
No one enjoys being lectured...so change it up! Flip the lecture-style upside down and have us teach you. Yes, we still go to conferences and events to educate ourselves and learn new things, but we also want to interact and be heard. You could try:
- Live-tweeting: Ask questions pertaining to various sessions and ask us to live-tweet answers. This keeps us refreshed and involved in the topic. Consider displaying some of the best answers on a screen for everyone to see and maybe even create a cool hashtag for the event.
- Contests: Who doesn't love free things? Instead of spending your money on a lot of little swag to give away (remember, social media needs to be your marketing strategy), buy a few awesome t-shirts and encourage participation in order to win them. Try hosting an Instagram contest where the “best selfie” from each session wins a t-shirt. This tactic will foster networking and get our creative juices flowing.
3. We thrive in low pressure, high output environments
While we may love social media (ok, maybe a little too much), we still value quality networking. The key is to lean towards a casual atmosphere - without going overboard. Looking good still breeds confidence, but a casual atmosphere for networking, like a trendy bar or restaurant, makes connecting with others much more natural for us. We would rather gather around a nice couch with a drink in our hand and talk than stand in a chilly conference hall with just a name tag.
Want more tips for engaging young professionals at your association? Check out our free guide, Recruiting Young Professionals for the Long-Haul, below!