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From #OSAE17: 3 Marketing Trends for Association Professionals to Watch

From #OSAE17: 3 Marketing Trends for Association Professionals to Watch

The marketing landscape is constantly changing and it can be hard enough for full-time marketers to keep up, much less busy association professionals trying to balance a million tasks.

So what marketing trends should association professionals be mindful of?

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Your Guide to Selecting the Right Association Management System

Posted by Callie Walker

Selecting_an_AMS

So you’ve decided that your association needs a new association management system. Maybe your association has grown over the past few years and you’re moving from an offline database to a hosted solution. Or maybe you have an AMS, but aren’t satisfied with how it’s performing. Either way, you’re tired of those administrative headaches and need a solution, fast.

But where do you even begin when it comes to selecting an AMS? Well, in order to make the right selection for your association, you need to identify key requirements up front. Consider the following:

Features

Use your existing system as a starting place. What processes are you using now that need to be replicated? What features need to be improved upon or added altogether? Consider dues renewal, event management, membership management, and your website. Make a list of the features that are essential, as well as the items that would be nice, but that you could live without. 

Timeline

It’s also important to define your timeline under these key requirements. Do you have a big event coming up or an end-of-quarter deadline to consider? These factors will have an effect on the AMS evaluation process. 

Budget

As you may know, an AMS can be a substantial financial commitment. Many AMS providers offer a range of pricing based on functionality, so it’s important to include your budget in the key requirements. This will prevent you from wasting time on software providers that are simply out of your price range from the beginning.  

For more tips on how to select the right AMS for your association, download our free guide below!

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Topics: association management, small staff association, membership management, Small Staff Chatter, association software

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