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The MemberClicks Blog

Our video series, The Highlight Reel, is back! And this time, we’re talking all about best practices for membership renewal reminder emails.

What exactly should you say in those emails? And at what point do you stop sending them if a member lapses?

Learn all of that - and more - in our short video below:

It’s no secret that younger generations (Millennials, Gen Z) spend a lot of time on social media. As those generations grow up, join your organization, and move into leadership roles in your industry, it’ll become even more important for your organization to have a strategy for using social media to engage them.

Part of that means trying new things! By monitoring a variety of accounts on each social platform, you can easily pick out new trends that are resonating with young professionals and explore how they fit into your organization’s current strategy.

To help get you started, we’ve outlined three different types of social media content that are great for engagement:

Whatever MemberClicks product(s) you use, regularly attending training will keep your database and processes in tip-top shape. How? Our training content is constantly evolving alongside our products. So, while what you’ll learn today is surely valuable, there will be more to learn a year from now as features and functionality are updated!

Similarly, your association’s or chamber’s goals evolve too, right? Our trainers want to help you achieve them. That’s why we offer so many opportunities - from online webinars to in-person events, and even on-site visits to your office - for us to work together and come up with a game plan for using your database and other tools.

So yeah, training time is valuable! And you want to make the most of it. However you choose to take advantage of training, we have a few suggestions:

You already know the importance of collecting member feedback, but actually doing so is MUCH easier said than done. You can create and distribute surveys all day long, but if your members don’t complete them, well...you’re a bit stuck.

Enter micro-surveys. Micro-surveys are incredibly short surveys (think one to three questions) designed to capture quick feedback. And what’s great about them is not only are they easy for your members to fill out, but they’re also easy for you create.

Below are four outlets for experimenting with micro-surveys:

Of course you want to provide an exceptional experience for ALL of your conference attendees, but ensuring that happens for your first-time attendees is particularly important. Their decision to attend future events (and possibly even renew their membership) depends heavily on that first experience, so going the extra mile for those folks, in particular, is certainly worth it.

What does “going the extra mile” for your first-time attendees look like? Here are a few tactics worth trying:

It seems like Instagram has been the talk of the social media world lately. But is it really a good fit for your organization? Or, is it like Snapchat in the sense that it might be a “nice to have,” but only if 1) a majority of your members are using it, and 2) you have the resources (staff, content, etc.) to make it work?

Well, let us start by saying when it comes to social media success, you get out what you put in. Regardless of platform, you have to put in some time and thought to see results. And while every organization and industry is different, overall, Instagram is worth putting some time and thought into. Here’s why:

It’s that time of year again where some Clickers are on the road more than they are in the office - but that’s MORE than ok, we’re excited to see you out and about!

But first, let’s talk database training. Here are the opportunities you’ll have to stay up-to-date on your system this quarter:

Joining a new organization is intimidating for a lot of people - especially if they don’t know any current members. Flying solo can make it extremely difficult to find the motivation to go to events, attend meetings, and, in general, engage.

And even if they do know some folks, well, you still want to start their membership experience off on the right foot! That’s why it’s SO important that your association is very intentional with making new members feel welcome and see the benefits of joining right away. Doing so will go a long way toward increasing that retention rate!

Here are a few ideas for making your newest members feel a part of the group from the beginning:

You’ve heard the saying, “What you say is not as important as how you say it.” Well, what you say is certainly important, but when it comes to marketing - and particularly, marketing to young professionals - how you say things is key.  

To successfully communicate with both prospective young professional members and your existing young professional members, we highly recommend being mindful of the following:

Staff meetings are certainly important, but for those that occur on a regular basis, they can sometimes get, well...dull. And dull meetings typically mean unengaged (and/or uninspired) participants.

So how can you make your staff meetings a little more fun? Is that even possible? Yes! Check out these tactics to spark some energy into not only your meeting, but those attending as well: