In her thought-provoking book “The End of Membership as We Know It,” Sarah Sladek has some pretty eye-opening statistics to share, including:
“From now until 2030, every eight seconds someone will turn 65. This shift in human capital – the largest shift in our country’s history – poses the greatest threat to associations.”
She goes on to say that most member-based organizations remain entirely governed and supported by the baby boomer generation, and few are developing strategies to protect themselves from the “massive exodus” of board members, committee chairs, and dedicated volunteers.
This, paired with the fact that “entire generations that have never known life without technology are now entering the workforce,” are good reason for organizations of all sizes to take note.
Membership certainly isn’t dead, but it’s time to change your thinking and your business model in order to continue to thrive! A few thoughts on how: