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Member Retention

2 Types of Membership Renewal Emails You NEED to Be Sending

There are a TON of best practices regarding membership renewals, but when it comes to outreach and letting your members know when it’s time (and...

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Social Media For Associations

Are You Making These Two Social Media Mistakes?

We often talk about best practices for social media; what you should be doing. But it’s also important to be mindful of the no-nos; what you...

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Event Planning

3 Ways to Tackle On-Site Engagement With Your Event App

It cannot be understated how big of a deal it is that your event app puts allllllll of your event’s details at your attendees' fingertips. I mean...

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Member Engagement

[Template] Your Members’ Guide to Your Members-Only Portal

Thinking about your members-only portal: how hard do you have to work just to get members to sign in for the first time?

You and I and your fellow...

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Small Staff Chatter

Overcoming the Challenges Associated with Managing a Mentoring Program

Having a mentoring program at your association or chamber has clear member value. Not only can your mentors give back to an organization that’s...

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Social Media For Associations

How to Grow Your Organization's LinkedIn Following (And Keep Your Followers Engaged)

Is your association or chamber of commerce on LinkedIn? If not, we highly recommend creating a company page. Not only does it give your...

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Association Views

Creating a "Young Professionals-Friendly" Website: 4 Tips

The purpose of your website is to draw in and engage ALL members and prospects. But let’s talk about your young professional members and...

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MC Insider

Authenticity Over Everything (And How Your Mission Depends On It)

Authentic.

The word has been stuck in my brain since we first started talking about Corey Perlman for MC LIVE! 2020 and I read about his...

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Small Staff Chatter

6 Ways to Eliminate Financial Friction for Your Members

Thinking about your current payment process: how long does it take for a member to make a payment of any kind? (Whether it’s for dues,...

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Association Leadership

Public Speaking Reminders (When You're Really, Really Terrified)

A few weeks ago, I was able to attend HubSpot’s annual conference, INBOUND, in Boston. It’s a four-day event with TONS of educational...

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Small Staff Chatter

Incorporating Fall Into Your Non-Dues Revenue Strategy: 4 Ideas

Your non-dues revenue strategy should be ever-evolving. And with fall right around the corner, what better time to try a few new tactics?

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Membership Management

2 Simple Ways to Strengthen Your New Member Onboarding Process

Regardless of where you stand with new member onboarding (you have a solid strategy in place or you’re still trying to get a process...

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