Earth Day is here and the media always likes to celebrate with added attention to recycling and stewardship of the earth.
I’m going to leave that message to them, but I’m here to share a very important kind of recycling you’ll want to do in your association to increase your own efficiency.
Recycle Your Content
Never, ever write a blog post, host a webinar, or create a presentation only to post it and forget it. Everything you produce should have more than one life.
Recycle content because it:
- saves time and gives you more curating opportunities from less time spent creating.
- increases the chance your audience will see it in some form.
- ensures your content is enjoyed in a way your audience prefers.
Here are a few suggestions on how you can make the most of your content:
- Take your favorite quotes from the piece and tweet them as stand alones.
- Place a favorite quote from your blog on a meme and link it to your post.
- Research and expand upon your blog post for an article on the topic. This is particularly effective if it's generated some comments, which you can include.
- Post it to your social profiles and ask your audience what they think or ask “Who disagrees?”
- Create a few slides out of the main points on your blog post. Post it to SlideShare and share it.
- Do a video blog on your blog post content.
- Use a WordPress plug-in, like Revive Old Post, to re-share your classic posts to social media months after they've been published.
- Compile your most (or least) shared posts into an ebook.
- Update old content with new stats or add stats and opinions that weren’t previously included.
- Every video and webinar should have a transcript and vice versa. Don't read your blog post on camera but give your audience a reason you were moved to write about the topic.
- Use bloopers from a video to create more content.
If you’re running low on content, it might be you’re not getting enough mileage out of your existing material. Get creative and look at new ways to update. Remember you have multiple kinds of media to work with - short social media posts, blogs, articles, ebooks, whitepapers, webinars, slide decks, memes, videos, interviews, and more. Create different versions of the same content and it will be less time consuming that creating completely new content each and every time.