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The MemberClicks Blog

Step Up Your Member Recruitment Game

3 Ways to Bump Up Your Member Recruitment Game

If there’s one common goal for associations across the globe, it’s grow, grow, grow.

But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped? Here are three ways to bump up your association’s member recruitment game:

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13 Fall Fundraising Ideas Worth Trying

Posted by Callie Walker

13 Fall Fundraising Ideas

Pumpkins, sweaters, apple cider, oh boy! Fall is OFFICIALLY here!

Now it may not feel like fall yet (depending on where you live), but trust us, even if temps are still in the 90s (which they are in Georgia, by the way), people are eager and excited for that seasonal change. (Just check your social media feeds if you don’t believe us.)

Why not tap into that excitement at your association? Allow people to celebrate and get in the spirit, while also raising money for your organization.

Here are 13 fall fundraising ideas worth trying:

  1. Host a chili cook off
  2. Host a pumpkin carving/decorating contest (*Note: This could be a good family-friendly event; you provide the tools/crafts, your members bring their children!)
  3. Sell fall-themed baked goods (pumpkin-shaped cookies, pumpkin spice muffins, etc.)
  4. Sell hot chocolate and/or warm apple cider
  5. Organize a Halloween (or even Thanksgiving) run/walk
  6. Host a pie eating contest
  7. Organize a bonfire (*Note: Your local fire department can help you identify a location)
  8. Auction off a fall basket (filled with smores, hot chocolate, fall movies, etc.)
  9. Host a fall/Halloween-themed trivia night (*Note: This could be a good one for your young professional members! “Brews and Q’s!”)
  10. Organize a football tailgate and/or a football viewing party
  11. Plan an Oktoberfest celebration (complete with beer, pretzels, and sausages)
  12. Host a simple wine tasting event (or fall brews, if you think that’d appeal more to your members)
  13. Plan a group hike (preferably when the leaves are changing colors)

Now you may already have your fall events planned, but the good news is, with several of these, you could tie them into an existing event. For example, you could sell fall-themed baked goods at your quarterly luncheon. Or auction off a fall basket at your end-of-year tradeshow. It may require a little extra planning, but with the additional non-dues revenue you’d be bringing in, it could be worth it!

Speaking of non-dues revenue, if you’re looking for more ideas that you could plan for and execute regardless of the time of year, check out our Ultimate Guide to Non-Dues Revenue below! From sponsorships to social media opportunities, there’s something for everyone!

The Ultimate Guide to Non-Dues Revenue  Best practices for raising additional funds Download this guide

Topics: Association Views, association management

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