Webinars are a fantastic tool to have in your organization’s member engagement toolbox. For you, they don’t cost much (if anything) to produce, and for your members, they’re quick and easy to attend.
And let’s not forget the best part, which is that for every webinar you produce, that’s added value for your members. (And more member value = more reason to renew!)
So how can you get even more members (and prospects) to attend your organization’s webinars? Check out these two out-of-the-box ideas for driving registrations:
Rebrand it as a live event
When you think of a webinar, you typically think of something you just kind of join and listen to. It’s educational, sure, but it’s also passive.
To make your webinars seem a little more exciting, try rebranding them as live events. That gives the impression that they’re going to be more interactive...and more casual.
This could also help attract younger generations, too. Think about how popular live streaming is among Millennials and Generation Z-ers. By tying your content offering to a format they’re familiar with and enjoy, you might actually garner more interest, driving more registrations.
Marketing (or good marketing, at least) requires some experimentation. Try this tactic out and see what happens!
Incorporate a giveaway
You’re already giving away valuable content on your webinars, but to add an extra layer of appeal, why not offer another valuable giveaway? (A free event registration or a book signed by the presenter, for example.)
But here’s the catch: You’ll be announcing the winner live, and only those in attendance will be entered to win.
If the giveaway is good, that not only encourages people to register and attend live, but to actually stick around until the end.
Now this probably goes without saying, but these tactics should be leveraged in addition to your standard promotional tactics — emails, social media posts, etc. Those tactics help get the word out there; these tactics help make the word intriguing.
Want more tips for engaging your members outside of webinars? Check out our free guide below for more ideas and best practices!