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Rising Member Expectations

How to Match Rising Member Expectations in 2019

We live in a highly advanced, highly personalized world. Voice assistants, same-day delivery, and on-demand content are becoming the norm. And while that’s great for us as consumers, it can be a challenge for those in the business of customer service (your association or chamber included).

Your members are expecting instant service. They’re comparing your organization to companies like Amazon and eBay. And while none of us can directly compete with retail giants like that, there are several things you can do to meet - and even exceed - rising member expectations in 2019:

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2018 Member Recruitment Techniques: What's Hot and What's Not

Posted by Krissy Conant

memberrecruitmenttechniques

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!

The Most Effective Recruitment Channels

Hot:

  • Word of mouth referrals
  • Email marketing campaigns
  • Promotion at related conferences

Not:

  • Radio Advertising
  • Telemarketing
  • Advertising in outside publications

The Best Incentives to Recruit New Members

Hot:

  • Annual conference discounts
  • Discounted dues for the first year
  • Annual membership options (i.e. offering 16 months of membership instead of 12 months)

Not:

  • Social media contests
  • Refundable dues
  • Free gifts

The Real Reasons that Members Join Associations

Hot:

  • Networking with others in the industry
  • Learning best practices for their profession
  • Attending conferences and trade shows

Not:

  • Accessing a job board
  • Accessing industry studies
  • Using affinity programs (i.e. insurance rates, rental cars)

Struggling to attract new members? We can help! Check out our guide, Best Practices for Online Member Acquisition, to get those recruitment rates up today!

Best Practices for Online Member Acquisition  Learn all about marketing to and acquiring new members online in this free  guide. Download this guide

Topics: Small Staff Chatter, marketing, membership management, association management, member engagement

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