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Step Up Your Member Recruitment Game

3 Ways to Bump Up Your Member Recruitment Game

If there’s one common goal for associations across the globe, it’s grow, grow, grow.

But we know as well as you do, easier said than done. So where are some of the best places to find new members? Are there any “hot spots” you’re currently leaving untapped? Here are three ways to bump up your association’s member recruitment game:

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2018 Member Recruitment Techniques: What's Hot and What's Not

Posted by Krissy Conant

memberrecruitmenttechniques

As you may well know, marketing trends are changing all the time. So how do you keep up? We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know!

Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018!

The Most Effective Recruitment Channels

Hot:

  • Word of mouth referrals
  • Email marketing campaigns
  • Promotion at related conferences

Not:

  • Radio Advertising
  • Telemarketing
  • Advertising in outside publications

The Best Incentives to Recruit New Members

Hot:

  • Annual conference discounts
  • Discounted dues for the first year
  • Annual membership options (i.e. offering 16 months of membership instead of 12 months)

Not:

  • Social media contests
  • Refundable dues
  • Free gifts

The Real Reasons that Members Join Associations

Hot:

  • Networking with others in the industry
  • Learning best practices for their profession
  • Attending conferences and trade shows

Not:

  • Accessing a job board
  • Accessing industry studies
  • Using affinity programs (i.e. insurance rates, rental cars)

Struggling to attract new members? We can help! Check out our guide, Best Practices for Online Member Acquisition, to get those recruitment rates up today!

Best Practices for Online Member Acquisition  Learn all about marketing to and acquiring new members online in this free  guide. Download this guide

Topics: Small Staff Chatter, marketing, membership management, association management, member engagement

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