Does anyone else feel like Q4 flies by faster than any other quarter? One minute we’re celebrating Halloween and then the next minute, it’s nearly New Year’s! (If you don’t feel that way now, check back with us in December.)
The point is, though, time really does fly. And since the end of the year tends to bring a number of important initiatives, to ensure nothing gets overlooked, it’s best to start planning early.
In fact, here are three end-of-year initiatives we highly recommend planning for at your association or chamber NOW:
1. Dues renewals
If your membership renewal cycle is based on the calendar year, now is most definitely the time to start planning. Do you have your renewal reminder emails drafted and scheduled to go out periodically leading up to the member expiration date? (If you have a membership management system in place, now is really the time to take advantage of the “automated, personalized emails” feature.)
But note: How frequently you send those renewal reminder emails AND what you say in them is key. For tips and best practices, check out our comprehensive Membership Retention Kit.
2. Giving Tuesday
This year, Giving Tuesday, an international day of charitable giving, falls on December 3. Given that your organization is likely mission-based (and many people are probably passionate about that mission), plan to launch some kind of fundraising campaign that day.
What will your messaging be - in your emails and on social media? Will you have any graphics? Testimonials? Do you have a monetary goal for the day? Start creating an action plan now. Your hard work, quite literally, will pay off.
3. Volunteer appreciation gifts
You may have a limited budget at your association or chamber, but it’s still important to plan some way to thank your hard-working volunteers. Thoughtful gifts will carry the most weight here. If you have a group photo of your volunteers or a picture of them volunteering in action, could you frame it and give it to them along with a nice handwritten note? Or, if there’s an ornament that speaks to a particular project they worked on, could you give them that, again, along with a handwritten note?
Definitely put some thought into this. They’ve done a lot for your organization throughout the year, so don’t throw something together last-minute. Take some time to think about what’s going to be the most meaningful.
And a bonus for chambers: Small Business Saturday
If you work for a chamber of commerce, Small Business Saturday is a must-plan-for day. Many of your members ARE small businesses, so how are you going to advocate for them on this particular day? If they’re offering any retail specials, will you help them promote those? And if so, how? (Think blog posts and social media posts leading up to Small Business Saturday.)
This is definitely something you’ll need to plan for because you’ll need to gather information from your members - about what types of deals they’re offering, etc. This is an opportunity to provide your members with added value, so don’t pass it up!
Speaking of providing your members with added value, your membership directory - especially if you work for a chamber of commerce - is a great place to start. For tips and best practices, including how to demonstrate value on investment (VOI) to your members, check out our free guide below!